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Christine Horton

Christine Horton

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Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.

In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.

Latest articles by Christine Horton

Kyocera overhauls UK &I partner programme

By Christine Horton published 28 October 15

News Kyocera restructures partner levels to provide more channel focus, introduces new third tier

Team undergoing sales training in a boardroom

Pure Storage focuses on channel training

By Christine Horton published 19 October 15

News Pure Storage focuses on training up partners to take on legacy storage rivals

smoking matchstick

EMC looks to reduce friction within Federation

By Christine Horton published 13 October 15

News Canalys: EMC talks launch of Federation Ready channel programme

handshake image ripped down the middle

EMC: BPP is fair to all partners

By Christine Horton published 12 October 15

News Canalys: EMC addresses issue of revenue thresholds; talks merging two programmes in 2016

Austin Texas

Spiceworks: A different kind of IT company?

By Christine Horton published 30 September 15

News SpiceWorld showcases a less-traditional way of selling software that’s attracting fans

A blue digital road going into the horizon

ShoreTel unveils simplified partner programme

By Christine Horton published 30 September 15

News ShoreTel to enable and reward partners equally for cloud, on-premise and hybrid sales

Devices used in the classroom

SMART brings ClaaS to education

By Christine Horton published 22 September 15

News SMART Technologies launches technology as-a-service to UK schools

HP previews programme changes following split

By Christine Horton published 16 September 15

News HP Inc.’s channel chief outlines changes to partner programme for 2016

Global partners

Palo Alto to overhaul global partner programme

By Christine Horton published 9 September 15

News Palo Alto Networks EMEA channel chief previews changes to programme and partnering

Abstract visualisation of padlock icon

Code42 courts IT security channel

By Christine Horton published 9 September 15

News Code42 on lookout for security VARs after expanding SaaS offering

Recruitment of people represented as wooden blocks

CensorNet announces UK channel push

By Christine Horton published 3 September 15

News New investment funds channel expansion for UK security vendor

Abstract cyber security image of a man holding a symbol of a padlock inside a shield

Wick Hill appointed distributor for Avecto

By Christine Horton published 27 August 15

News British security vendor Avecto adds Wick Hill to distribution line-up

Shuttershock hands holding many clouds

Box talks opportunities with IBM

By Christine Horton published 25 August 15

News Box targets ECM market with IBM; courts global SIs as it eyes large enterprise

Kaseya CEO: “We lost our way”

By Christine Horton published 18 August 15

News New Kaseya CEO admits to mistakes with MSPs, also singles out competitors’ ‘false claims’

Chess play

Arrow and Westcon pass Pulse Secure distie review

By Christine Horton published 4 August 15

News Avnet dropped as Arrow and Westcon selected to work with Juniper spin-off

Man in suit pointing

Kemp formalises UK channel programme

By Christine Horton published 27 July 15

News US vendor offers partners structured rewards, deal registration, MDF

2 large puzzle pieces being pushed together

Intel Security overhauls partner programme

By Christine Horton published 13 July 15

News Intel Security unveils changes to deal registration, tiered pricing and new partner levels

Small businessman vs large businessman

Nimble Storage CEO sticks it to rivals

By Christine Horton published 7 July 15

News Vasudevan: “No longer a dogfight” as customers look for alternative to incumbents

Lady sitting at a laptop

Black Duck looks to get partners in a row

By Christine Horton published 2 July 15

News Partner recruitment spearheaded by Citrix veteran Kevin Bland

An abstract network graphic overlaid on an aerial view of a motorway network.

StorMagic commits to channel-only sales

By Christine Horton published 1 July 15

News Virtual SAN firm promises indirect sales only with launch of global channel programme

Hand reaching for other hand

Lexmark helps partners move to managed print

By Christine Horton published 30 June 15

News Lexmark launches scheme to help partners sell managed print; targets SMB opportunity

Shaking hands

CEO Simon Church quits NTT Com Security

By Christine Horton published 24 June 15

News Church and CFO Heiner Luntz replaced in C-level shake-up

Man on hammock working

Westcoast bolsters mobility portfolio with Aerohive

By Christine Horton published 1 June 15

News Aerohive adds third distie to UK line-up

virtual document management

Channel Data Management – the next big thing?

By Christine Horton published 29 May 15

Opinion Opinion: With only 10 percent of vendors using CDM, is the channel missing a trick?

A creative image showing a recruiter selecting a candidate from a line up

Xirrus re-launches channel programme

By Christine Horton published 26 May 15

News Xirrus targets Aruba resellers in latest channel recruitment drive

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