Clare Hopping
Clare is an experienced marketer and entrepreneur. In 2016, she founded Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base, where she remains its director. Clients include the likes of the University of Surrey, the History Market, Confident Tiger, and Rethink Partners.
Between 2014 and 2016, she also spent time at Thunderfoot, Harver, and Swan Creative in creative and marketing roles. She is also a member of the Chartered Institute of Marketing (CIM).
Prior to her marketing career, Clare was a journalist specializing in mobile devices. She worked as a staff writer and later the features editor at What Mobile, before becoming the founding editor of Know Your Mobile. She later moved on into freelance writing for a number of years.
It was during her time as a freelance journalist that she regularly wrote for ITPro, covering a range of topics as a news reporter, as well as drawing on her knowledge of mobile technology when writing features.
She also penned a number of tutorials for ITPro helping users navigate knotty issues around Windows 10 and various email applications, as well as in-depth explainers of topics like the semantic web and how to get started with data mining.
Latest articles by Clare Hopping
![Close up of a human eye overlaid with computer circuit graphics.](https://cdn.mos.cms.futurecdn.net/6A2NwgTYtY285sQ3RjNa3G-320-80.jpg)
Thales snaps-up Gemalto to boost digital identity and security scope
By Clare Hopping published
News Gemalto will be absorbed into Thales, creating a new Digital Identity and Security (DIS) division
![EU represented in clouds](https://cdn.mos.cms.futurecdn.net/ACzWV3vLpFw9dzLjFsAs3E-320-80.jpg)
Gartner forecasts public cloud revenue rise
By Clare Hopping published
News IaaS and PaaS will generate the most significant revenues for providers
![robotic automation software in a factory](https://cdn.mos.cms.futurecdn.net/jhwdyG9pwjrE8i6GqeaXvf-320-80.jpg)
BMW embraces Microsoft Azure
By Clare Hopping published
News The platform will make it more efficient for suppliers and manufacturers to produce IoT applications
![Graph of stocks](https://cdn.mos.cms.futurecdn.net/LkZtJk8t3xy2NRfBAuEKVf-320-80.jpg)
Equifax and FICO launch Data Decision Cloud
By Clare Hopping published
News The jointly developed platform will enable businesses to offer enhanced, anti-fraud-focused customer experiences
![Alexa for Business Blueprints](https://cdn.mos.cms.futurecdn.net/FqA67cShxcGgbxbgdeLV8c-320-80.jpg)
Amazon unveils Alexa for Business Blueprints
By Clare Hopping published
News The ability to develop private skills was previously only available for home use
![TSB logo](https://cdn.mos.cms.futurecdn.net/ZofkyW2tptB3Fa6wEetswJ-320-80.jpg)
TSB will take IT in-house after meltdown
By Clare Hopping published
News The bank has appointed a new CIO and CTO to drive its Proteo4 platform forward
![Patent](https://cdn.mos.cms.futurecdn.net/ap2YNtCePfNZFazwt9D494-320-80.jpg)
Microsoft Azure doles out 500 patents to startups
By Clare Hopping published
News The patents will be distributed to the LOT Network, a group of tech businesses and startups who are working together to fight patent trolls
![Oracle](https://cdn.mos.cms.futurecdn.net/XcDrHFAE6Wf4JUSnyqwDG-320-80.jpg)
Oracle cuts staff count as it tries to keep pace with AWS
By Clare Hopping published
News The majority of lay-offs will be from its California offices
![Logo of Virgin Media telecommunications company](https://cdn.mos.cms.futurecdn.net/HtTixV265NmKs935mCnysY-320-80.jpg)
Virgin Media launches 1,000GB data plan for SMBs
By Clare Hopping published
News Businesses can spread the allowance across as many SIMs and devices as they require
![null](https://cdn.mos.cms.futurecdn.net/Wb7FiSiuntKp5j4H9hecBd-320-80.jpg)
Google launches AI advisory board
By Clare Hopping published
News The group will help Google avoid a repeat of the Project Maven fiasco
![Financial symbols set against a neon tech background](https://cdn.mos.cms.futurecdn.net/iLNjbykEBtEGaoTh7XMCTb-320-80.jpg)
Banking tech leads Tech Nation’s Future Fifty programme
By Clare Hopping published
News 10 out of the 24 companies taking place are leading digital transformation in banking
![AI](https://cdn.mos.cms.futurecdn.net/p7PrsbmsuZ8hgk9M7vWCX6-320-80.jpg)
Adobe plugs AI into its services suite
By Clare Hopping published
News The company has also unveiled an enhanced integration with Microsoft and LinkedIn
![Intel HQ](https://cdn.mos.cms.futurecdn.net/V7hoXtARXPWe4dP48X5zDV-320-80.jpg)
Intel kills off Compute Cards line after only two years
By Clare Hopping published
News The hot-swappable component cards will not be produced after this year
![The Bristol City Hall](https://cdn.mos.cms.futurecdn.net/koSqX4SmBie2RhdSm5DN3B-320-80.jpg)
Bristol tech projects receive up to £50k from government
By Clare Hopping published
News Funding comes courtesy of the UKRI’s Strength in Places Fund
![Women sat around a table looking at a tablet](https://cdn.mos.cms.futurecdn.net/dRLP3VphRPcJajHHpf7jX4-320-80.jpg)
Gender diversity not a company priority in tech
By Clare Hopping published
News Firms need to better nurture female talent and offer more flexible work benefits
![Welsh Flag](https://cdn.mos.cms.futurecdn.net/oex79hcaBQuvxMw9FfkgUH-320-80.jpg)
Government tops up Welsh broadband contribution to £5,500
By Clare Hopping published
News Rural businesses will now be able to install Gigabit internet, even if they had not previously been on broadband supplier roadmaps
![Data protection](https://cdn.mos.cms.futurecdn.net/LpDVJNoFH8NNqRPjtMz2BD-320-80.jpg)
Data protection principles
By Clare Hopping, Dale Walker, IT Pro published
In-depth If you process data, you can stay lawful by adhering to these principles
![Graphical mockup of a piece of software being tested for vulnerabilities](https://cdn.mos.cms.futurecdn.net/N22ik5y6rm5mskzYejFrF7-320-80.jpg)
Best software testing tools
By Clare Hopping, Rene Millman published
In-depth Good software is tested software, but how do you do it and which tools are best to use?
![Fingerprint on a Chinese key on a keyboard to denote cyber crime](https://cdn.mos.cms.futurecdn.net/W33ssmDpqysUS7kGUczt8d-320-80.jpg)
Finland to investigate Nokia smartphones after data breach
By Clare Hopping published
News A software glitch meant data was sent to servers in China, without customers' knowledge
![Red plane flying in the sky with Oracle written on it](https://cdn.mos.cms.futurecdn.net/FCXUor7ZXpyNJFD6F797rk-320-80.jpg)
Oracle and Slack extend customer experience
By Clare Hopping published
News Customers Experience Cloud will allow sales staff to share intel about prospects and close deals faster
![Two robots working at an office desk](https://cdn.mos.cms.futurecdn.net/2rAWBfngKERtN2tuXPe5U4-320-80.jpg)
AI will consume 80% of project management tasks says Gartner
By Clare Hopping published
News Data collection, tracking and reporting will happen autonomously by robots by 2030
![null](https://cdn.mos.cms.futurecdn.net/5zzdeoSRLgaPhkBUXwKw9P-320-80.jpg)
Nvidia and SAS join forces on AI
By Clare Hopping published
News The companies will also develop new projects to combine hardware and analytics software
![AI](https://cdn.mos.cms.futurecdn.net/ZAzZ7ZyceEeAfPe99SheQm-320-80.jpg)
Avaya boosts contact centre service with Google's AI tech
By Clare Hopping published
News Google machine learning-powered features will be integrated into Avaya's contact centre service
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