Clare Hopping
Clare is an experienced marketer and entrepreneur. In 2016, she founded Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base, where she remains its director. Clients include the likes of the University of Surrey, the History Market, Confident Tiger, and Rethink Partners.
Between 2014 and 2016, she also spent time at Thunderfoot, Harver, and Swan Creative in creative and marketing roles. She is also a member of the Chartered Institute of Marketing (CIM).
Prior to her marketing career, Clare was a journalist specializing in mobile devices. She worked as a staff writer and later the features editor at What Mobile, before becoming the founding editor of Know Your Mobile. She later moved on into freelance writing for a number of years.
It was during her time as a freelance journalist that she regularly wrote for ITPro, covering a range of topics as a news reporter, as well as drawing on her knowledge of mobile technology when writing features.
She also penned a number of tutorials for ITPro helping users navigate knotty issues around Windows 10 and various email applications, as well as in-depth explainers of topics like the semantic web and how to get started with data mining.
Latest articles by Clare Hopping
![pointing finger](https://cdn.mos.cms.futurecdn.net/8nqaPJ3sVMfDJoAdWNZJyf-320-80.jpg)
Apple to start making AR headsets in the next year
By Clare Hopping published
News They will be sold as a display accessory to the iPhone, analysts predict
![FInger reaching out to touch a button with cogs on it, blue tech automation theme](https://cdn.mos.cms.futurecdn.net/2QiayoKJaW7L9kaZRPwUML-320-80.jpg)
Okta to buy automation startup Azuqua for $52.2m
By Clare Hopping published
News Azuqua's workflow automation will be integrated into Okta's workplace software
![British Army robot](https://cdn.mos.cms.futurecdn.net/TTf7VPmwiD3S7znZRetAzL-320-80.jpg)
UK Army gets £66m to boost military robotic projects
By Clare Hopping published
News The government has contributed funds as part of the Ministry of Defence's Transformation Fund
![Vodafone 5G site at Manchester Airport](https://cdn.mos.cms.futurecdn.net/p2Dg7Km49eeGoQ3AayLgrB-320-80.jpg)
Vodafone warns Huawei 5G tech shouldn't be banned
By Clare Hopping published
News Having to switch technology will delay the rollout of 5G and cost hundreds of millions of pounds
![An image of encrypted data on a screen](https://cdn.mos.cms.futurecdn.net/yJFJgavypp9fVdfpQShr9N-320-80.jpg)
Komprise partners with Spinnakar to target UK data management market
By Clare Hopping published
News Selling Komprise's intelligent data management platform will mean businesses can better analyse, evaluate and migrate data
![5G masts with blue sky in the background](https://cdn.mos.cms.futurecdn.net/LAwZDPr6Ym8cU6uedGTQRD-320-80.jpg)
Vodafone to launch 5G across 19 UK cities in 2019
By Clare Hopping published
News The company has revealed 12 additional areas it's prepping for speeds of up to 10Gbps
![legacy IT](https://cdn.mos.cms.futurecdn.net/z8PteQfGZbNjDJSSQMeMkm-320-80.jpg)
Dell want governments to invest in sustainable tech
By Clare Hopping published
News Dell believes businesses will follow suit if government set an example
![Police](https://cdn.mos.cms.futurecdn.net/Ym5jHWXJT9QyeRYvGuGbXH-320-80.jpg)
Majority of UK police forces lagging behind on cloud
By Clare Hopping published
News FOI data shows 75% of policing data is still held on legacy infrastructure
![Train moving very fast past the camera, which is held on a station platform](https://cdn.mos.cms.futurecdn.net/2db3Fny4idWwWkZCXRw9fH-320-80.jpg)
DfT partners with Google Cloud on rail network app
By Clare Hopping published
News Data retrieval is now 20 times faster than on legacy infrastructure, department claims
![Cape Town](https://cdn.mos.cms.futurecdn.net/3dgLUNri8oCr6qw7DhpM27-320-80.jpg)
Microsoft opens first Africa Azure data centre
By Clare Hopping published
News New regions in Cape Town and Johannesburg capitalise on surging cloud demand
![Oxfam sign outside building](https://cdn.mos.cms.futurecdn.net/8QrteeVsqQo5FXTD9VMYvh-320-80.jpg)
Charities left behind in digital transformation
By Clare Hopping published
News Report says a 'lack of compassion' to blame for slow moving digital transformation projects
![Lancaster University](https://cdn.mos.cms.futurecdn.net/iFnixnztsjNgCyGxeNhUcf-320-80.jpg)
Lancaster University turns to AWS chatbots
By Clare Hopping published
News The chatbot provides answers to student questions about their studies and social life
![myTrailhead](https://cdn.mos.cms.futurecdn.net/SntqkPxoGm96rovmVK3MzE-320-80.jpg)
Salesforce launches myTrailhead
By Clare Hopping published
News The tool build upon Trailhead allows businesses to tailor learning to employees
![crowd of people around table with clouds](https://cdn.mos.cms.futurecdn.net/zpYeDyNqw5Cmu4wt7dGEuE-320-80.jpg)
Cloud market expected to surge at a rate of 18% by 2023
By Clare Hopping published
News The retail sector will experience the biggest levels of growth to improve customer experience
![Huawei's logo](https://cdn.mos.cms.futurecdn.net/VsmewJzSTiaRV3RVJDpATU-320-80.jpg)
Huawei moves into Russian cloud market with third-party data centre support
By Clare Hopping published
News The company will have 500 servers up and running by the end of the year
![Digital Transformation](https://cdn.mos.cms.futurecdn.net/wMq6jDL4hzqS4rTkdoicZk-320-80.jpg)
Finance sector underestimatee digital challenges
By Clare Hopping published
News Lack of support from leaders and digital skills gaps are the main challenges
![IoT](https://cdn.mos.cms.futurecdn.net/Y74DiQYU45KmTYCpxGZeY-320-80.jpg)
Half of top 12 major cyber security exploits target IoT
By Clare Hopping published
News Threats were up 10% compared to the previous quarter of 2018
![null](https://cdn.mos.cms.futurecdn.net/VMahE5iWP3EpTXPFwmC4zE-320-80.jpg)
Privacy watchdog holds Microsoft to account
By Clare Hopping published
News Fix it Already wants Microsoft to update Windows 10 Home Edition so it follows the same security practices as Pro and Enterprise
![null](https://cdn.mos.cms.futurecdn.net/5hnqV29MG3RhLquQKjZkvZ-320-80.jpg)
UK banks plagued by IT issues on a daily basis
By Clare Hopping published
News Barclays caused most problems for customers between April and December last year
![Blue binary data on a black background](https://cdn.mos.cms.futurecdn.net/kdrHdsYq3SUjeJx86ppg2j-320-80.jpg)
USB 4 specs confirmed
By Clare Hopping published
News In addition to increased data speeds, USB 4 will support simultaneous data, display, and power transfer
![Kaspersky sign on a white post](https://cdn.mos.cms.futurecdn.net/pRDu8iYQjogvCLxqPKuWbE-320-80.jpg)
Kaspersky Lab partners with ThreatConnect to help customers bolster cyber security
By Clare Hopping published
News The platform collates data from lots of cyber threat data sources to protect businesses from attacks
![Bug bounty](https://cdn.mos.cms.futurecdn.net/5gqY8SrxuaYmFASk2m2AWV-320-80.jpg)
Teenage hacker makes $1m from bug bounty rewards
By Clare Hopping published
News Santiago Lopez exposed over 1,600 software bugs, including those in Twitter and Verizon
![IBM logo](https://cdn.mos.cms.futurecdn.net/eumj7r6hAyfeLAgtk9afLC-320-80.jpg)
IBM touts contingency plans as Brexit looms
By Clare Hopping published
News Customers must be ready to change the way they use IBM products and data in the event of a no-deal
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