
Elliot Mulley-Goodbarne
Elliot Mulley-Goodbarne is a freelance journalist and content writer with six years of experience writing for B2B technology publications, notably Mobile News and Comms Business. He specialises in mobile, business strategy, and cloud technologies, with interests in environmental impacts, innovation, and competition. You can follow Elliot on Twitter and Instagram.
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How LaLiga championed big data to transform data analytics in sport
Case Study Spain’s premier football division is hoping to transform not just football but sport as a whole with its data analytics efforts
By Elliot Mulley-Goodbarne Published
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Why managing shareholders is key to innovation
In-depth Seeking out investment for new technologies and seeing your ideas through requires continuous and measured trust-building
By Elliot Mulley-Goodbarne Published
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Can regulation shape cryptocurrencies into useful business assets?
In-depth Although the likes of Bitcoin may never stabilise, legitimising the crypto market could, in turn, pave the way for more widespread blockchain adoption
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Why blockbuster tech M&As might be a thing of the past
In-depth Regulators are taking a heavy-handed approach as fears mount over monopolisation
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How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
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What 5G rollout failures mean for 6G
In-depth What can network operators and telecoms companies learn from a cocktail of global issues and mistakes when shifting to the next generation of mobile networking?
By Elliot Mulley-Goodbarne Published
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The future of virtual assistants might lie in the metaverse
In-depth With the market slumping, could the once ‘next big thing’ be on its way out or will the technology find a way to adapt?
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Why Honest Burgers is proud to ditch email
Case Studies Employees have embraced Workplace from Meta, allowing the restaurant chain to streamline comms and build chatbots for training
By Elliot Mulley-Goodbarne Published
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Yesterday's hardware is on the comeback trail
In-depth With innovation in the mire, manufacturers are increasingly turning to throwbacks to power future successes
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Why innovation has hit a brick wall
In-depth With many modern interfaces considered the pinnacle of UX, designers and manufacturers are struggling to break the mould
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How businesses can fight the mounting e-waste crisis
In-depth It makes business sense, not just environmental sense, for organisations to reduce their technical wastage
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Managing the oversaturation of workplace platforms
In-depth With various collaboration apps replacing traditional office communications methods, is compartmentalising different interactions a good strategy?
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Nikulipe: Has COVID democratised online payments?
Case Studies With more customers forced to buy online, are merchants offering the right ways to pay?
By Elliot Mulley-Goodbarne Published
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What Apple's Epic battle could mean for the app business
In-depth The tussle over gaming could have broader effects for the App Store in general
By Elliot Mulley-Goodbarne Published
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How will the semiconductor chip shortage affect enterprise IT?
In-depth With chief executives from IBM and Cisco predicting technology shortages, analysts detail where businesses can expect disruption
By Elliot Mulley-Goodbarne Published
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