Elliot Mulley-Goodbarne
Elliot Mulley-Goodbarne is a freelance journalist and content writer with six years of experience writing for B2B technology publications, notably Mobile News and Comms Business. He specialises in mobile, business strategy, and cloud technologies, with interests in environmental impacts, innovation, and competition. You can follow Elliot on Twitter and Instagram.
Latest articles by Elliot Mulley-Goodbarne
![A paper silhouette of a head with a paper flame over where the brain would be, to indicate burnout on a brown background.](https://cdn.mos.cms.futurecdn.net/CUdGMijZpD26nC8hDrfeT6-320-80.jpg)
Can businesses use AI to beat burnout?
By Elliot Mulley-Goodbarne published
In-depth As businesses adopt more generative AI tools to increase productivity, firms could use AI to beat burnout in tandem
![LaLiga Tech's data analytics product in action](https://cdn.mos.cms.futurecdn.net/x2Tgvwy23JFWJfrcvmFZfU-320-80.jpg)
How LaLiga championed big data to transform data analytics in sport
By Elliot Mulley-Goodbarne published
Case Study Spain’s premier football division is hoping to transform not just football but sport as a whole with its data analytics efforts
![Somebody wearing sunglasses staring at bright lights to depict innovation](https://cdn.mos.cms.futurecdn.net/mSzmnRRC2nCnbsd3NfouiM-320-80.jpg)
Why managing shareholders is key to innovation
By Elliot Mulley-Goodbarne published
In-depth Seeking out investment for new technologies and seeing your ideas through requires continuous and measured trust-building
![Blocks organised in several lines to represent blockchain technology](https://cdn.mos.cms.futurecdn.net/ECx6npakjdP5LeEpdCzks-320-80.jpg)
Can regulation shape cryptocurrencies into useful business assets?
By Elliot Mulley-Goodbarne published
In-depth Although the likes of Bitcoin may never stabilise, legitimising the crypto market could, in turn, pave the way for more widespread blockchain adoption
![Executive Vice President Margrethe Vestager of the EU Commission](https://cdn.mos.cms.futurecdn.net/fjihz9vHe3rwqejp2y3ydP-320-80.jpg)
Why blockbuster tech M&As might be a thing of the past
By Elliot Mulley-Goodbarne published
In-depth Regulators are taking a heavy-handed approach as fears mount over monopolisation
![Several prominent social media apps on a smartphone screen](https://cdn.mos.cms.futurecdn.net/paLGm9D7WbPv2LfXxsHjeD-320-80.jpg)
How digital marketing will evolve beyond social media
By Elliot Mulley-Goodbarne published
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
![A hand changing a wooden block from 5G to 6G](https://cdn.mos.cms.futurecdn.net/46imgT2UU6wba4y7yeRngf-320-80.jpg)
What 5G rollout failures mean for 6G
By Elliot Mulley-Goodbarne published
In-depth What can network operators and telecoms companies learn from a cocktail of global issues and mistakes when shifting to the next generation of mobile networking?
![Graphic to symbolise virtual assistant](https://cdn.mos.cms.futurecdn.net/8Pf3xgHEbGLMGy2AiGQ6b-320-80.jpg)
The future of virtual assistants might lie in the metaverse
By Elliot Mulley-Goodbarne published
In-depth With the market slumping, could the once ‘next big thing’ be on its way out or will the technology find a way to adapt?
![Somebody checking their phone next to a burger](https://cdn.mos.cms.futurecdn.net/Jz34rF8RYaQCCP96PiRyCV-320-80.jpg)
Why Honest Burgers is proud to ditch email
By Elliot Mulley-Goodbarne published
Case Studies Employees have embraced Workplace from Meta, allowing the restaurant chain to streamline comms and build chatbots for training
![A woman using a 1990s desktop PC](https://cdn.mos.cms.futurecdn.net/3wPCM5mVhiJ4BBVighjH8f-320-80.jpg)
Yesterday's hardware is on the comeback trail
By Elliot Mulley-Goodbarne published
In-depth With innovation in the mire, manufacturers are increasingly turning to throwbacks to power future successes
![A woman holding her phone while leaning against a digital wall](https://cdn.mos.cms.futurecdn.net/Y3WuiJnVvbxN6chBod9idY-320-80.jpg)
Why innovation has hit a brick wall
By Elliot Mulley-Goodbarne published
In-depth With many modern interfaces considered the pinnacle of UX, designers and manufacturers are struggling to break the mould
![Mountains of discarded technical equipment](https://cdn.mos.cms.futurecdn.net/6Hf7wkhFSwj83KFSG68Wic-320-80.jpg)
How businesses can fight the mounting e-waste crisis
By Elliot Mulley-Goodbarne published
In-depth It makes business sense, not just environmental sense, for organisations to reduce their technical wastage
![A table with six workers with different devices and icons to represent different workplace apps](https://cdn.mos.cms.futurecdn.net/dRGfbQ9c5o49eoS7Gz2KbU-320-80.jpg)
Managing the oversaturation of workplace platforms
By Elliot Mulley-Goodbarne published
In-depth With various collaboration apps replacing traditional office communications methods, is compartmentalising different interactions a good strategy?
![A pair of hands holding mobile phone showing payment success information on screen](https://cdn.mos.cms.futurecdn.net/zAPVpSV7pgomQvaAHYWPeX-320-80.jpg)
Nikulipe: Has COVID democratised online payments?
By Elliot Mulley-Goodbarne published
Case Studies With more customers forced to buy online, are merchants offering the right ways to pay?
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