Fleur Doidge
Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.
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Channel Focus: All you need to know about IBM's partner program
How Big Blue seeks to go deep, tackling enterprise complexity: A brief guide to the role of partners in IBM's plan to accelerate software and consulting sales.
By Fleur Doidge Published
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Channel Focus: All you need to know about Salesforce's partner program
CRM leader targets AI fuelled sales and service at scale: A brief guide to Salesforce and its mission to power tomorrow's AI-driven enterprise
By Fleur Doidge Published
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Channel Focus: All you need to know about Dell's partner program
How once-direct Dell Technologies is evolving as traditional PC sales fade: A brief guide to the broad-based vendor and how it generates value with the channel
By Fleur Doidge Published
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Are AI digital twins a match made in heaven?
Faster model iteration could help engineers raise their aim across a variety of high-stakes use cases
By Fleur Doidge Published
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Where next for private cloud networks?
In-depth Why private cloud will remain a strong option for the foreseeable future – and could even help firms save costs and prepare for the future
By Fleur Doidge Published
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What is penetration testing?
In-depth Going beyond tooling and tech solutions with penetration testing is an effective way of achieving assurance in the security of your IT assets
By Fleur Doidge Last updated
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What the supply chain crisis taught us – and how businesses can prepare for the next one
In-depth Businesses should expect the unexpected, think beyond natural cycles, and forecast supply-chain challenges
By Fleur Doidge Published
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How to prepare and prioritize workloads for cloud migration
How-to Business strategies for migrating workloads to the cloud must interface with IT and business objectives, whether SMB or enterprise – not least to minimize the chance of cost blowout
By Fleur Doidge Published
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What is a sovereign cloud?
Explainer The pros and cons of sovereign cloud, and why service providers are scrambling to get ahead of the competition
By Fleur Doidge Published
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Why hybrid cloud standardization is proving essential
In-depth Hybrid cloud deployments must evolve to enable cloud-wide innovation
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How to empower employees to accelerate emissions reduction
in depth With ICT accounting for as much as 3% of global carbon emissions, the same as aviation, the industry needs to increase emissions reduction
By Fleur Doidge Published
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Why arts graduates and creatives should consider an IT career
In-depth Commentators suggest that future technology jobs will probably involve more creative thinking, with the right non-STEM backgrounds proving essential to cover continued talent shortages
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How Crew Clothing went mobile to turn around a struggling business
Case Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
By Fleur Doidge Published
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How the metaverse is powering next-gen digital twins
In-depth The metaverse will find a home in industrial settings by vastly expanding the benefits of simulation
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How UK tech can weather economic storms in 2023
Analysis Should IT providers and teams hope to make a success out of the next two years, they will first have to adapt to the oncoming economic shockwaves
By Fleur Doidge Published
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Ending the age of data centre ‘five nines’
In-depth High 99.999% availability pledges play well with cloud and data centre customers, but some downtime is always necessary
By Fleur Doidge Published
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What Liz Truss needs to do to save IR35
In-depth Despite years of reports, consultations, revisions – and even reform – employment status compliance remains difficult to follow for workers and companies alike
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Using AI and machine learning to kickstart climate change fightback
In-depth Fighting climate change with carbon capture or geoengineering means harnessing the power of AI and sophisticated data modelling
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Beating the IT brain drain
In-depth Preventing loss of expertise when employees move on has never been more important
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How the cost of living crisis will savage tech
In-depth Individuals and businesses alike are feeling the pinch, with the skills market and digital transformation projects in flux
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The channel is readier than ever for B2B e-commerce
In-depth Despite outdated notions of online being all about marketing, channel customers are primed for a “very different era”
By Fleur Doidge Published
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Could the US CLOUD Act force UK channel companies to break GDPR?
In-depth The US has streamlined its processes for data requests from cloud services providers now embedded into almost every part of the UK economy
By Fleur Doidge Published
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