Fleur Doidge
Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.
Latest articles by Fleur Doidge
![Oracle CTO and chairman Larry Ellison speaking on stage at Oracle OpenWorld in San Francisco, 2018.](https://cdn.mos.cms.futurecdn.net/dM6faDaZzWS5LfnjPma8h8-320-80.jpg)
Channel Focus: All you need to know about Oracle's partner program
By Fleur Doidge published
What to know about partnering with Oracle: A brief guide to the database management software company as it expands further into cloud solutions
![IBM Logo in light blue in front of black background with white binary letters behind](https://cdn.mos.cms.futurecdn.net/sQhR4kmwC9LRg92mxQwdJB-320-80.jpg)
Channel Focus: All you need to know about IBM's partner program
By Fleur Doidge published
How Big Blue seeks to go deep, tackling enterprise complexity: A brief guide to the role of partners in IBM's plan to accelerate software and consulting sales.
![Marc Benioff, chief executive officer of Salesforce, speaks during a keynote at the 2024 Dreamforce conference in San Francisco, California, US, on Tuesday, Sept. 17, 2024.](https://cdn.mos.cms.futurecdn.net/sVNWn2diJk3TJiPCd8nV34-320-80.jpg)
Channel Focus: All you need to know about Salesforce's partner program
By Fleur Doidge published
CRM leader targets AI fuelled sales and service at scale: A brief guide to Salesforce and its mission to power tomorrow's AI-driven enterprise
![](https://cdn.mos.cms.futurecdn.net/RqKrXzBvRZ5GfoqRJxQsfk-320-80.jpg)
Channel Focus: All you need to know about Dell's partner program
By Fleur Doidge published
How once-direct Dell Technologies is evolving as traditional PC sales fade: A brief guide to the broad-based vendor and how it generates value with the channel
![A digital illustration of an AI digital twin, shown as a stylized, isometric cartoon skyline on the right linked by glowing diagonal lines to a holographic copy of the skyline on the left. They are set against a gradient blue to black background.](https://cdn.mos.cms.futurecdn.net/iyVKjTK3ozXwaA6X8snBym-320-80.jpg)
Are AI digital twins a match made in heaven?
By Fleur Doidge published
Faster model iteration could help engineers raise their aim across a variety of high-stakes use cases
![Cloud computing concept image showing a cloud symbol attached to separate containers.](https://cdn.mos.cms.futurecdn.net/kkSxF7avnLVjrNeHRABpSa-320-80.jpg)
Where next for private cloud networks?
By Fleur Doidge published
In-depth Why private cloud will remain a strong option for the foreseeable future – and could even help firms save costs and prepare for the future
![A graphic depiction of an ethical hacker certificate](https://cdn.mos.cms.futurecdn.net/KBQPyK3YkYoZ3uK9vhw5mg-320-80.jpg)
What is penetration testing?
By Fleur Doidge last updated
In-depth Going beyond tooling and tech solutions with penetration testing is an effective way of achieving assurance in the security of your IT assets
![A symmetrical shot of a warehouse full of shelves, with a row of shelves on either side of the frame full of blue crates representing the supply chain.](https://cdn.mos.cms.futurecdn.net/X2FupbFwWmKk4J8PXEFbd8-320-80.jpg)
What the supply chain crisis taught us – and how businesses can prepare for the next one
By Fleur Doidge published
In-depth Businesses should expect the unexpected, think beyond natural cycles, and forecast supply-chain challenges
![A CGI render of a cloud glowing cloud symbol on a high-tech display, surrounded by nodes which represent the cloud market. Decorative: The cloud is encompassed by a glowing orange circle, while the nodes are blue. All are against a dark, reflective background.](https://cdn.mos.cms.futurecdn.net/MAGnLonMp9NxMbwfcJaqNj-320-80.jpg)
How to prepare and prioritize workloads for cloud migration
By Fleur Doidge published
How-to Business strategies for migrating workloads to the cloud must interface with IT and business objectives, whether SMB or enterprise – not least to minimize the chance of cost blowout
![A CGI representation of the world to represent sovereign cloud workloads, on a black background. In the image, the blue world formed by white and blue dots is surrounded by flowing data, glowing lines, and binary code to represent data crossing borders.](https://cdn.mos.cms.futurecdn.net/YQD9zquJBRGYdYKYjEVUra-320-80.jpg)
What is a sovereign cloud?
By Fleur Doidge published
Explainer The pros and cons of sovereign cloud, and why service providers are scrambling to get ahead of the competition
![Cloud computing mockup made with neon blue and orange colors](https://cdn.mos.cms.futurecdn.net/arMkWarhXYdqBvxeVMxjNJ-320-80.jpg)
Why hybrid cloud standardization is proving essential
By Fleur Doidge published
In-depth Hybrid cloud deployments must evolve to enable cloud-wide innovation
![A silhouette of a hand filled with an abstract water pattern, with an abstract white line pattern beneath the thumb and forefinger with some cells filled in bright colours and a small shoot of a tree sprouting from the base of the inside of the thumb signifying environmental consciousness](https://cdn.mos.cms.futurecdn.net/Me2xgrjmWSBYzXPgpLxbdN-320-80.jpg)
How to empower employees to accelerate emissions reduction
By Fleur Doidge published
in depth With ICT accounting for as much as 3% of global carbon emissions, the same as aviation, the industry needs to increase emissions reduction
![A man using an iMac to create abstract digital art work](https://cdn.mos.cms.futurecdn.net/W3KcznwGxeZWrk3u3TQUSP-320-80.jpg)
Why arts graduates and creatives should consider an IT career
By Fleur Doidge published
In-depth Commentators suggest that future technology jobs will probably involve more creative thinking, with the right non-STEM backgrounds proving essential to cover continued talent shortages
![Somebody in a dark room using a tablet](https://cdn.mos.cms.futurecdn.net/uNYUN8ZpCRRjT4ybb5T8A-320-80.jpg)
How Crew Clothing went mobile to turn around a struggling business
By Fleur Doidge published
Case Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
![A digital rendering of a warehouse](https://cdn.mos.cms.futurecdn.net/ZXJVeddYjJqWVqWkPa3DCS-320-80.jpg)
How the metaverse is powering next-gen digital twins
By Fleur Doidge published
In-depth The metaverse will find a home in industrial settings by vastly expanding the benefits of simulation
![Dark clouds gathering against the London skyline](https://cdn.mos.cms.futurecdn.net/FJVEWLweH6a3jPUs4wuKnC-320-80.jpg)
How UK tech can weather economic storms in 2023
By Fleur Doidge published
Analysis Should IT providers and teams hope to make a success out of the next two years, they will first have to adapt to the oncoming economic shockwaves
![Data centre mainframe](https://cdn.mos.cms.futurecdn.net/VHanktU7A5BS2sMxp97M7D-320-80.jpg)
Ending the age of data centre ‘five nines’
By Fleur Doidge published
In-depth High 99.999% availability pledges play well with cloud and data centre customers, but some downtime is always necessary
![Lizz Truss headshot, wearing a remembrance day poppy](https://cdn.mos.cms.futurecdn.net/gE4ZL89LyYFco3QQXWjpXd-320-80.jpg)
What Liz Truss needs to do to save IR35
By Fleur Doidge published
In-depth Despite years of reports, consultations, revisions – and even reform – employment status compliance remains difficult to follow for workers and companies alike
![Abstract image of a blue digital brain on a black background to represent artificial intelligence](https://cdn.mos.cms.futurecdn.net/xjxWXy7hVCjtJFJyZDvFa9-320-80.jpg)
What AI skill sets do you need in the channel?
By Fleur Doidge last updated
In-depth Customers want machine learning and AI, but do not yet understand the realities
![Abstract image to symbolise climate change](https://cdn.mos.cms.futurecdn.net/gMktd8RabBASoq5kt24mVg-320-80.jpg)
Using AI and machine learning to kickstart climate change fightback
By Fleur Doidge published
In-depth Fighting climate change with carbon capture or geoengineering means harnessing the power of AI and sophisticated data modelling
![Graphic showing a magnet removing bulbs from somebody's mind](https://cdn.mos.cms.futurecdn.net/DaQUg4NTxwZBKgJfg2QVNY-320-80.jpg)
Beating the IT brain drain
By Fleur Doidge published
In-depth Preventing loss of expertise when employees move on has never been more important
![Graphic showing prices rising](https://cdn.mos.cms.futurecdn.net/yLtbwDhCjEL2x5Vq5S8jKg-320-80.jpg)
How the cost of living crisis will savage tech
By Fleur Doidge published
In-depth Individuals and businesses alike are feeling the pinch, with the skills market and digital transformation projects in flux
![Businessman with a tablet projecting charts and figures to show sales growth](https://cdn.mos.cms.futurecdn.net/AwqYYKyqaRtTb5LahLd4T9-320-80.jpg)
The channel is readier than ever for B2B e-commerce
By Fleur Doidge published
In-depth Despite outdated notions of online being all about marketing, channel customers are primed for a “very different era”
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