
Lisa Sparks
Lisa D Sparks is an experienced editor and marketing professional with a background in journalism, content marketing, strategic development, project management, and process automation. Her career highlights include SEO content development for leading content development efforts for managed service providers representing vendors such as Cisco, Microsoft, and Veeam; managing a company-wide initiative to categorize all acronyms in a highly specialized industry; and creating streamlined systems that cut days out of weekly administrative tasks.
She holds certifications in agile project management from the Project Management Institute and Strategic Development from McKinsey and Company. She loves working with teams and leading by example through her commitment to integrity and open communication. She values diversity and she understands the rewards that varied perspectives and experiences bring to the table.
She has provided journalism, blog writing, and IT marketing leadership for top brands such as Constant Contact, TD Synnex, and Cisco. Her area of expertise include telling the stories of the people, technology, and trends in semiconductors, data centers, and AI.
Lisa remains curious about many topics in tech and beyond. She enjoys exploring answers and better questions about our world. She is bilingual, speaking and writing fluent English while continuing to practice and develop communication skills in Spanish. She is also founder and editor of Digital Infrastructure News and Trends (DINT) a weekday newsletter at the intersection of tech, race, and gender.
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The pros and cons of chatbots for customer service
In-depth As IT leaders evaluate the risks and rewards of chatbots in customer service, user experience will have to be balanced against potential productivity gains
By Lisa Sparks Published
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What is a green data center and why are they attracting big investment?
In-depth As compute demands increase, green data centers offer a sustainable path for workload expansion
By Lisa Sparks Published
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What is an air gap and why do security teams use them?
Explainer Air gaps remain a go-to resource in the cyber security arsenal, yet experts warn these systems aren’t inherently unbreachable
By Lisa Sparks Published
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What is deep tech?
Explainer What is deep tech, how are investors involved, and what does deep tech mean when it comes to AI and quantum computing?
By Lisa Sparks Published
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Do Big Tech fines make a difference?
In-depth Current data privacy laws mean Big Tech fines often equate to a just fraction of revenue
By Lisa Sparks Published
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How close is glass data storage to scaled enterprise use?
In-depth With Microsoft’s Project Silica, quartz glass data storage shows its potential for hyperscale data centers
By Lisa Sparks Published
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How to embark on your cloud repatriation journey
In-depth Cloud repatriation can be costly, so firms have to carefully consider whether they’ll come out on top in the long run
By Lisa Sparks Published
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The top three most likely reasons for a cloud outage
In-depth Cloud service providers experience outages affecting customers around the world, but there are ways to detect, track, and report them so they can be avoided in the future
By Lisa Sparks Published
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Will Nvidia's AI dominance shake up the public cloud ‘big three’?
In-depth Nvidia continues to make strategic moves to partner with and compete against the largest cloud service providers, with AWS in danger of losing ground
By Lisa Sparks Published
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Getting your data centers AI-ready
In-depth With the explosion of interest in generative AI and LLMs, how can businesses adapt their existing IT infrastructure?
By Lisa Sparks Published
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