Ross Kelly
Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.
You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.
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IT leaders need to accept they’ll never escape technical debt, but that doesn’t mean they should down tools
Analysis Organizations contending with technical debt are struggling to deliver digital transformation projects, according to Red Hat research, but what can be done about it?
By Ross Kelly Published
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ChatGPT has gone haywire, and nobody knows why
News Users of ChatGPT have reported major issues with the chatbot, specifically using the GPT-4 model - and OpenAI is yet to confirm the cause
By Ross Kelly Published
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LockBit could be done and dusted after NCA operation gained access to admin environments, source code, and affiliate info
News LockBit has risen to become of the most notorious ransomware groups since first emerging in 2020, and was responsible for the devastating Royal Mail attack in 2023
By Ross Kelly Last updated
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Schneider Electric confirms data was stolen in Cactus ransomware attack
News Schneider Electric said corporate data has been stolen, but insisted that the attack on its sustainability division was an isolated incident
By Ross Kelly Published
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Mark Zuckerberg: Tech layoffs in 2024 have been a natural response to pandemic-era overhiring
News Overhiring and a prevailing industry approach to becoming “leaner” is driving the latest wave of layoffs
By Ross Kelly Published
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How Google will use Gemini and multimodal AI to “flex its AI native muscles” in 2024 – and why it could seize Microsoft’s market lead
Analysis Google Gemini is more than a rebrand – it’s the culmination of years’ worth of work to become a truly AI-native hyperscaler
By Ross Kelly Published
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Apple is working on an AI coding tool similar to GitHub Copilot - and it could be a game changer for its generative AI ambitions
News The AI coding tool from Apple will function in a similar way to GitHub Copilot, and would mark a major foray into the generative AI race for the tech giant
By Ross Kelly Published
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Cisco to cut 5% of its global workforce despite a “solid Q2 performance”
News Cisco is the latest in a string of major tech firms to cut staff in a bid to reduce expenditures and weather challenging economic conditions
By Ross Kelly Published
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Microsoft wants to help customers improve sustainability, so it’s betting on its Copilot AI assistant to help them reach targets
News Microsoft said customers can leverage its Copilot AI assistant to gain detailed insights on sustainability metrics throughout their journey to net zero
By Ross Kelly Published
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Google’s Gemini rebrand shows it’s not afraid to go back to the drawing board to secure generative AI success
Analysis Google announced Bard and Duet AI will be rebranded to ‘Gemini’ as the tech giant looks to create a more concise, aligned brand appeal for its generative AI toolkit
By Ross Kelly Published
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That electric toothbrush DDoS story you saw might have been a case of mistranslation
News The plausibility of claims originating from an interview in a Swiss newspaper have been called into question
By Ross Kelly Published
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AI PCs are set to surge in popularity in 2024, but vendors might find it hard to differentiate offerings
News AI PCs are moving beyond the hype stage as analysts forecast significant signs of growth in this rapidly emerging market
By Ross Kelly Published
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Cisco just launched Motific, its first SaaS product aimed at supporting generative AI deployments
News Cisco said Motific will help customers deploy generative AI tools faster, and more effectively
By Ross Kelly Published
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Generative AI helped Meta get its mojo back
Analysis Meta rapidly pivoted from metaverse plans to hop on the generative AI bandwagon, and it's been a roaring success so far
By Ross Kelly Published
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Tech layoffs in 2024 show the ‘year of efficiency’ is here to stay, it just won't be quite as ruthless
In-depth Tech layoffs in 2024 appear to be gathering momentum, with a host of major firms shedding staff just weeks into the new year - should we be worried?
By Ross Kelly Published
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SAP treads a fine line with restructuring plans amid generative AI push
Analysis SAP said it plans to integrate generative AI tools heavily within operations, but has been keen to emphasize this won’t equate to mass job cuts
By Ross Kelly Published
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Inside Wasabi’s plans to "revolutionize” cloud storage with its ambitious Curio AI acquisition
News Wasabi CEO David Friend told ITPro the acquisition could herald a step change in the use of AI to simplify cloud storage
By Ross Kelly Published
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Women in tech are being forced out of work by the ‘motherhood penalty’
News 40% of women in tech leave the industry over care responsibilities, harming retention rates and businesses
By Ross Kelly Published
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Satya Nadella says Microsoft and OpenAI have a “pro-competition partnership” – regulators aren't so sure
Analysis The relationship between Microsoft and OpenAI is beneficial to the broader AI industry, according to Satya Nadella, despite lingering doubts among regulators on both sides of the Atlantic
By Ross Kelly Last updated
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Sundar Pichai’s “ambitious goals” for Google in 2024 rest on yet more layoffs as firm cuts hundreds of jobs
News Sundar Pichai said the company needs to begin “removing layers” to drive velocity in key business areas
By Ross Kelly Published
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New Microsoft Copilot updates target individual users, small businesses with ‘Pro’ subscription tier and cheaper pricing
News Microsoft Copilot Pro will be available for individual users while the expansion of Copilot for Microsoft 365 will reduce price ranges for smaller enterprises
By Ross Kelly Published
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There's officially no escape from AI PCs
Analysis Manufacturers clearly view AI PCs as a way to overcome recent revenue slumps and load devices with new productivity-enhancing features
By Ross Kelly Published
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Google Cloud just waived data transfer fees for customers, and took a big swipe at Microsoft in the process
News Google Cloud data transfer changes mean customers can swerve big fees and easily switch providers, but there’s a catch for those seeking a multi-cloud approach
By Ross Kelly Published
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23andMe data breach response has been a public relations disaster as it blames customers for data breach
News 23andMe hit back at customers affected by a recent data breach with suggestions they’re at fault
By Ross Kelly Last updated
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