Email replacement? IBM readying business email substitute with Verse
New Verse platform will unify email, social, analytics and security into one solution, claims IBM


IBM has announced a new cloud-based platform that it believes could replace enterprise email.
Dubbed IBM Verse, the product brings together email, calendars, file sharing, instant messaging, social updates, video chats and meetings into a single environment.
Through its at-a-glance user interface (UI), IBM said, content can be shared as a blog post or through cloud-based communities rather than an email, if desired, with a single click.
"Rather than replying to a narrow email distribution, project leaders can share their insights as a blog post for their entire project team, with the ability to delegate and track critical actions across individual team members," said IBM.
Beyond simply unifying these seven elements of workplace-productivity software into one, Verse also includes "intelligent task prioritisation". This uses data analytics to determine and highlight the user's most important tasks for the day, and predictive analytics to anticipate their preferences and behaviours and tailor the software to them.
"By learning unique employee preferences and priorities over time, it provides instant context about a given project as well as the people and teams collaborating on it," IBM said.
The company added it won't use the data mined for these services to serve advertising or "monetise that data in other ways", which it describes as "an unwelcome proposition for business users concerned about privacy or which operate in regulated industries".
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Verse customers will eventually be able to integrate a feature from Watson, IBM's Jeopardy-winning AI, that will enable users to ask a question on a certain topic and receive a direct reply, with answers ranked by degree of confidence.
IBM will also offer a Verse app for iOS and Android, so users can access it while on the move.
Verse, which is built on IBM's SoftLayer cloud platform, will be available on a freemium basis through the IBM Cloud marketplace from the beginning of 2015, although some "select clients and partners" will have access to a beta version before the end of the month.

Jane McCallion is Managing Editor of ITPro and ChannelPro, specializing in data centers, enterprise IT infrastructure, and cybersecurity. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.
Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.
-
AI is helping bad bots take over the internet
News Automated bot traffic has surpassed human activity for the first time in a decade, according to Imperva
By Bobby Hellard
-
Two years on from its Series B round, Hack the Box is targeting further growth
News Hack the Box has grown significantly in the last two years, and it shows no signs of slowing down
By Ross Kelly
-
IBM just unveiled its new z17 mainframe – and it's built with AI performance in mind
News IBM has released the latest version of its mainframe, the z17, aimed at supporting AI workloads and inferencing.
By Emma Woollacott
-
Everything you need to know about Kyndryl
In-depth A brief guide to the history of IT infrastructure services provider Kyndryl, including its key products and people
By David Howell
-
The key requirements of modernization and the role of IBM Power10
whitepaper Efficient power servers for your data center
By ITPro
-
The power of IBM Power for SAP HANA and SAP S/4HANA environments
whitepaper Greater efficiency, reduced carbon footprint
By ITPro
-
ITIC 2022 Global Server Hardware, Server OS Security Report
whitepaper Deploy applications safely and securely
By ITPro
-
Implementing sustainable storage infrastructure
Whitepaper Understand what to look for from vendors and make better storage infrastructure purchasing decisions.
By ITPro
-
IT best practices for accelerating the journey to carbon neutrality
Whitepaper Considerations and pragmatic solutions for IT executives driving sustainable IT
By ITPro
-
IBM's new z16 mainframe brings two industry-firsts and quantum-proof data encryption
News The latest product in its z-series of mainframes is described as a 'game-changer' and has already saved major companies millions in lost revenue
By Connor Jones