Weetabix calls up Marval MSM for support services
Platform will help optimise service it provides customers and internal reporting


Weetabix has selected Marval MSM to provide its service management platform while the company undergoes significant changes as part of its digital transformation drive.
The cereal manufacturer selected Marval's MSM solution to optimise the services it provides for both customers and delivery partners, retailers and anyone else it touches during its supply chain process. It felt delivering services needed to be better aligned with the ITIL good practice framework.
"We are strengthening our processes and procedures and transforming the way we deliver our support services to meet current and future challenges," Ian Price, IT service delivery manager at Weetabix said. "We are enhancing the customer experience whilst working smarter and building a scalable function to support all areas of the business."
Other key objectives in the project included capturing interactions with customers that could be used to guide the company's service level targets and internal service management for its legal and HR departments, while simultaneously increasing its process automation and defining smarter working practices across the entire organisation.
Service reporting was also one of the company's objectives, so it could demonstrate business value to the key business stakeholders and allow IT to become the key enabler to the business in its quest to improve the service offerings and customer journey.
Weetabix required Marval to roll out its proposal within six months of giving the go-ahead, including key ITIL processes, a self-service portal to ensure key employees could manage the platform and implementing Sarbanes-Oxley (SOX) compliance (corporate governance and accountability).
"We were not only looking for a software solution but also a company we could work with to help implement a service portfolio, standardise workflows and embed a culture of continual service improvement," Price added.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
-
CISA issues warning in wake of Oracle cloud credentials leak
News The security agency has published guidance for enterprises at risk
By Ross Kelly
-
Reports: White House mulling DeepSeek ban amid investigation
News Nvidia is caught up in US-China AI battle, but Huang still visits DeepSeek in Beijing
By Nicole Kobie
-
How to empower employees to accelerate emissions reduction
in depth With ICT accounting for as much as 3% of global carbon emissions, the same as aviation, the industry needs to increase emissions reduction
By Fleur Doidge
-
Worldwide IT spending to grow 4.3% in 2023, with no significant AI impact
News Spending patterns have changed as companies take an inward focus
By Rory Bathgate
-
Report: Female tech workers disproportionately affected by industry layoffs
News Layoffs continue to strike companies throughout the tech industry, with data showing females in both the UK and US are bearing the brunt of them more so than males
By Ross Kelly
-
How can small businesses cope with inflation?
Tutorial With high inflation increasing the cost of doing business, how can small businesses weather the storm?
By Sandra Vogel
-
How to deal with inflation while undergoing digital transformation
In-depth How can organizations stave off inflation while attempting to grow by digitally transforming their businesses?
By Sandra Vogel
-
How businesses can use technology to fight inflation
TUTORIAL While technology can’t provide all the answers to fight rising inflation, it can help ease the pain on businesses in the long term
By Sandra Vogel
-
Embattled WANdisco to cut 30% of workforce amid fraud scandal
News The layoffs follow the shock resignation of the company’s CEO and CFO in early April
By Ross Kelly
-
Some Tech Nation programs could continue after Founders Forum acquisition
News The acquisition brings to a close a months-long saga over what the future holds for Tech Nation initiatives
By Ross Kelly