Cloud-based accounting system set to integrate Microsoft Outlook
Appetite for open SaaS accounting application development spikes during past year


A cloud-based accounting system is claiming to be the first to integrate with Microsoft Outlook, allowing products and services to be invoiced and sold directly through the email application.
The app has been developed by Danish company iAdvice, which provides customised IT services for major enterprise resource planning (ERP) platforms, and is designed to integrate with software-as-a-service (SaaS) accounting platform E-conomic.
iAdvice developed the app based on their own needs and said it has increased the amount of work it is invoicing for by 20 per cent. Johnny Hansen, iAdvice chief executive explained how this was achieved by linking invoice information with the consultants’ Outlook email.
“We use the E-conomic system ourselves and noticed we weren’t invoicing for many smaller tasks because our consultants were not using the accounting system on a daily basis – they don’t register time in E-conomic but they use Outlook all the time,” Hansen said.
The e-cotime app is an additional menu item in Outlook that allows the user to select time in their calendar and a description for the work carried out, along with customers, orders and products. This information is automatically transferred to E-conomic, which makes it available to the accountant or bookkeeper for invoicing purposes.
Although the app is currently only available in Danish (but will be rolled out across Europe in the next few months), the SaaS accounting firm E-conomic said its development demonstrates recent cloud-based accounting growth.
With the development of new apps through its open application programming interface (API) increasing their number by over 40 percent in the last year, E-conomic is claiming the world’s largest selection of accounting apps integrated with its system.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
“We have always held the view that data should be able to flow freely between business systems which is why we developed E-conomic with an open API”, said Anders Bjornsbo, UK operations director of E-conomic. “Consequently, other organisations have been able to develop apps which integrate directly with E-conomic – a trend which has significantly increased our customer base over the last 12 months.”
He said the E-conomic app store also has mobile apps, as well as apps that integrate with web shops, point of sale, scanners, customer relationship management (CRM) systems, payroll, banking, invoicing and stock control.
Another of the latest apps for E-conomic integrates online retail operations from the platform Carry The One with the SaaS accounts system.
Lech Madrzyk, chief executive of Carry The One said that, historically, small businesses that rely on online sales, have had to manually enter data into their accounting system. But its E-conomics app integration enables them to import sales from an e-commerce store directly into their accounting system.
“We saw integration with E-conomic as a fabulous opportunity as they are one of the very few SaaS accounting applications that have the functionality of full inventory and stock control options as part of their system – other online accounting providers tend to have very limited functionality in those areas, but they are essential for many businesses that sell online,” said Madrzyk.
A 25-year veteran enterprise technology expert, Miya Knights applies her deep understanding of technology gained through her journalism career to both her role as a consultant and as director at Retail Technology Magazine, which she helped shape over the past 17 years. Miya was educated at Oxford University, earning a master’s degree in English.
Her role as a journalist has seen her write for many of the leading technology publishers in the UK such as ITPro, TechWeekEurope, CIO UK, Computer Weekly, and also a number of national newspapers including The Times, Independent, and Financial Times.
-
Asus ZenScreen Fold OLED MQ17QH review
Reviews A stunning foldable 17.3in OLED display – but it's too expensive to be anything more than a thrilling tech demo
By Sasha Muller
-
How the UK MoJ achieved secure networks for prisons and offices with Palo Alto Networks
Case study Adopting zero trust is a necessity when your own users are trying to launch cyber attacks
By Rory Bathgate
-
FreeAgent review: Fully featured yet easy-to-use cloud accounting platform
Reviews A keenly-priced timesaver that will shine if your business lacks an accounts department
By Nik Rawlinson
-
Why it might be time to switch your organization’s accounting software
In-depth Every business needs to keep track of its finance, but there are challenges involved in maintaining and switching accounting software
By Steve Cassidy
-
Intuit to pay $141 million settlement over misleading TurboTax ads
News The company's elusive ad campaign discouraged eligible taxpayers from signing up for IRS Free File Program
By Praharsha Anand
-
Google settles tax payment in Ireland
News Company makes settlement for back tax and interest payments
By Danny Bradbury
-
UK fintech investment reaches record levels
News Out of the 112 tech unicorns in the UK, 40 are part of the fintech sector
By Sabina Weston
-
Oracle employee claims company wasn't accounting properly
News The whistleblower has now been sacked after saying it falsified cloud figures and faces legal action
By Clare Hopping
-
Sage One Accounts Extra review
Reviews One of the best small business accounting services around, despite limited VAT MOSS support
By K.G. Orphanides
-
Xero Premium review
Reviews Powerful small business accounting in the cloud
By K.G. Orphanides