Exertis Micro-P has announced it is splitting its business in two separate divisions, Volume’ and ‘VAD’ following last year’s acquisition of Cohort Technology.
The Volume business will be headed by Exertis Micro-P director Phil Brown, with VAD lead by Cohort Technology managing director, Grahame Smee.
The distie says the addition of the VAD business is in response to sales becoming more technical, with both vendors and customers expecting more value in the sales process. The VAD division comprises four key areas: Unified Communications (UC), Security, Specialist Software and Services.
In addition, some of the firm’s reporting lines have changed – for instance, the sales and technical teams in UC Systems and Security, will now report into Smee.
“We are looking to add more value to what we already offer,” says Paul Bryan, Exertis Micro-P’s UK managing director. “We have three sales channels in Retail, B2B and Telco, and we’re promoting services, services, services, all the way through.
“Grahame’s team has allowed us to change gear in the B2B VAD channel and we’re already seeing some fantastic wins with both vendors and customers. There’s a lot of rhetoric out there about what Value Add Distribution is doing, but I’m just pleased that we are really making a tangible difference in all three channels. It is very exciting. Our challenge is to get out there and let everyone know what is on offer, so we welcome a conversation with any vendor or reseller who is interested in finding out more.”
Cohort Technology managing director, Grahame Smee say the organisation is already seeing gains in certain growth areas. “We have the benefit of some of the ‘best of breed’ vendors in our key focus areas including Forescout, McAfee, Dell Security and Shoretel. We will add more soon to complete our offering,” he adds.
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