Dell announces RISE program for EMEA resellers

Dell Technologies has unveiled its new RISE program for partners in EMEA, which has been designed to maximise profit potential and growth for channel businesses.

Now live, the initiative merges Dell’s existing independent country offerings into a single unified offering for the region.

As part of the Dell Technologies Partner Program, RISE aims to provide an improved and more lucrative engagement path for both new and existing authorised resellers, enabling them to sell more across the Dell client and server portfolios.

The refreshed scheme will reward partners as they progress and work towards metal tier requirements and further financial benefits, Dell said.

“In 2020 we have seen growth in every quarter in the number of resellers selling Dell Technologies products and solutions, but now we want to capture and accelerate this momentum,” explained Ralf Jordan, VP of EMEA distribution at Dell.

RISE offers a range of levels for partners - Ignite, Boost, Advanced and Elite - that aim to help them level up to metal tiers.

With its progressive reward scale, the initiative rewards partners on a US dollars per-box basis, based on revenue made through a Dell Technologies Authorised Distributor.

These can be earned on a range of commercial client products – including Displays, Latitude Notebooks, Optiplex, and Precision Workstations, XPS Desktops, PowerEdge Servers, and more.

Dell said partners will be able to accumulate dollars every quarter, paid out as e-vouchers for Ignite and Boost partners or credit notes for Advanced and Elite members, which can then be used against partners’ next Dell purchase from an Authorised Distributor.

Existing partners will be moved to the RISE program automatically, the vendor added, while new resellers can enrol as Ignite or Boost tier partners via Dell’s Performance Portal.

“With our industry-leading portfolio and launch of RISE, we’re providing a more formal engagement path for these Authorised Partners to become part of the Dell Technologies partner community and grow their Dell Technologies business even further,” Jordan added.

“Through RISE, partners will have increased opportunity and profit potential to support their growth with us and rise through the Dell Technologies Program levels.”