Mid-market reseller Kelway has unveiled a new brand, beyond technology, under which Kelway will offer an extended portfolio of managed services.
The rebrand follows the firm’s acquisition of enterprise and datacentre specialist Repton in May, which took Kelway’s turnover to over £180m and its headcount to more than 350.
The Repton acquisition, together with the earlier purchase of City-based Panacea Services, has boosted Kelway’s portfolio so it can now provide customers with ‘end-to-end’ IT solutions and services. The new brand, it says, reflects this change in positioning, while a new family of own-branded services, including Consult+, Manage+ and Deploy+, reinforce Kelway’s status as a full-service IT provider.
“The past two years have been an exciting time at Kelway, a period when we have really come of age as a company,” explains Dan Laws, newly-appointed MD at Kelway. “We recognised that our customers were looking for an IT partner that could do more than just provide IT equipment in a straightforward and reliable way, and we set about building a broader capability by acquiring best-in-class companies that would complete our offering. The past few months have been all about integrating an expanded range of services and solution specialisations into a fully defined portfolio. The new brand marks the completion of that journey, the visual identity embodying the bringing-together of our service, solution and supply offerings.”
Kelway CEO Phil Doye adds: “We wanted to make a clear statement to the market that Kelway has changed. Our customers will continue to receive the pragmatic and friendly service they’ve come to expect of us but they will now also benefit from a far broader range of managed services and expertise. We go far beyond the simple provision of IT now, and this new brand gives us the platform we need to compete with the biggest IT providers in the market.”
