Avnet Technology Solutions (NYSE: AVT) has revealed its new UK sales and marketing line-up following its integration of Magirus.
The new organisation is led by Sukh Rayat, senior VP, north region and computer components and integrated solutions (CCIS). Rayat is supported by four sales directors with responsibility for a mix of technology, customer and vendor specific business units.
Laura Harman will continue as sales director for the independent software, networking and security and HP business units. In addition, she will be responsible for the midmarket, system integrators and strategic accounts business units.
Christian Curtis is promoted to sales director of Avnet’s IBM and Oracle business units as well as its partner services, such as a 24x7 support desk and IT estate management.
Magirus UK MD Denise Bryant has been appointed to sales director of the open storage, EMC, NetApp, Hitachi Data Systems and Cisco business units
David House completes the line-up of sales directors with responsibility for original equipment manufacturers (OEMs) and managed service providers (MSPs).
Linda Patterson will continue in her role as marketing director.
Rayat believes the new structure will enhance the firm’s customer focus and engagement: “With an increased focus on customer groups, solutions and services, this structure will drive more collaboration between business units as Avnet helps its business partners find opportunities to grow and move into new markets, such as those presented by cloud computing and infrastructure convergence.”
-
Why keeping track of AI assistants can be a tricky businessColumn Making the most of AI assistants means understanding what they can do – and what the workforce wants from them
-
Nvidia braces for a $5.5 billion hit as tariffs reach the semiconductor industryNews The chipmaker says its H20 chips need a special license as its share price plummets
-
Selling on outcomes, not solutions – how the channel can improve sales success in 2025Industry Insights The traditional solutions-led approach to channel sales needs to be adapted – here’s how
-
Wasabi Technologies promotes Jon Howes to SVP of global salesNews The industry veteran will lead the cloud storage firm’s global sales operations as it looks to further growth
-
Why technology resellers are essential to UK governmentIndustry Insight Technology resellers can play a pivotal role in supporting public sector digital transformation
-
How the channel can maximize market opportunities for business growthIndustry Insight Adapting to emerging technology trends, fostering closer client relationships, and building a strong online presence will be key to maximizing channel growth
-
Understanding the customer journey is key to building stronger client relationshipsIndustry Insight Understanding the complexities of the modern customer journey will be key to fostering robust, long-term relationships with clients
-
Building channel resilience in 2023 and beyondIndustry Insight Building a resilient, robust channel ecosystem could be key to weathering current economic trends
-
Veritas bolsters partner program with new incentives and rewardsNews A simplified channel platform process will enable partners to focus on their core strengths in FY24, the company says
-
New Aryaka reseller program offers up to 35% deal marginsNews The SD-WAN and unified SASE specialist is aiming to “reignite” its reseller partnerships
