Tech Data has appointed Andy Gass as Europe SVP, helping develop the its digital transformation strategy in the region.
His main focus will be digitising the company's ecommerce platforms, digital marketing practices and automated processes across departments, ensuring the entire company is invested in Tech Data's future.
Gass will report to Patrick Zammit, president of Tech Data Europe, with whom he will work closely to ensure the business's wider strategic objectives are achieved.
“The appointment of Andy Gass to this newly created role heralds a renewed strategic focus on the digitalisation of our business model and go-to-market strategy in Europe,” said Zammit.
“With Andy’s extensive experience and deep knowledge of the distribution channel, I am confident we will set the roadmap to delivering a truly best-in-class digital experience for our customers and vendors across all our operations.”
Gass has filled various roles at Tech Data since he first joined the distributor in 1993, most recently as managing director of the UK and Ireland.
“I am delighted to take on this new challenge," Gass said. "Over the past few years, Tech Data has built up a truly outstanding suite of digital tools to support our partners.
"Now we have an opportunity to leverage those tools and harness the power of the latest technological advances in analytics and ecommerce to improve the efficiency of our operations, making it easier for our customers and vendors to do business with us.”
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