Ruckus Networks appoints new vice president of EMEA Sales
The Cisco veteran says Ruckus' partner loyalty is "unlike anything I'd seen before"


Ruckus Networks has announced the appointment of Eric Law as its new vice president of EMEA sales, as the Networking technology firm looks to drive growth throughout the region.
With experience and a strong understanding of the European, African and Middle Eastern market, Law will be responsible for leading marketing, sales and operations throughout the region, as well as building the company's presence in vertical markets.
"Eric is a highly-regarded industry leader who strategically supports partner, enterprise and channel communities to drive business success," said Bart Giordano, senior vice president of worldwide sales at Ruckus. "We're confident that Eric will help grow our existing efforts in EMEA, and we're excited to welcome him to the Ruckus pack."
Law previously spent 17 years with IT giant Cisco, where he helped to drive results and scale the business in enterprise and channel leadership positions.
From there, he joined Wi-Fi firm Purple as vice president of worldwide sales. Growing the business from the ground up, he defined the company's go-to-market strategy and proved the impact of a Software as a Service (SaaS) business model.
Law will now aim to use his extensive background in channel sales and leadership roles in order to bring strategic growth opportunities to customers, partners and Ruckus Networks itself, the company said.
"I was first attracted to Ruckus because of its partner loyalty and passion; it was unlike anything I'd seen before," Law commented. "The quality of its people is unmatched, both in their perseverance and in their hunger to achieve results.
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"The technology is exceptional and speaks for itself. I see tremendous growth opportunities for us in EMEA."
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
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