Speedo has implemented Amplience's retail engagement platform, integrating its brand marketing and e-commerce activities to help modernise the customer experience.
By bringing together these two elements, the company can offer a more immersive experience to customers, including training and kit advice, plus purchase options for the ultimate end-to-end service, Speedo explained.
The project involved the migration of the firm's blog from a third-party platform and hosting it together with its e-commerce site in one place. The company has also made the decision to use Amplience's rich media such as shoppable media, videos, and blogs in its shopping experience.
"Innovation in the sportswear market is something customers continue to expect," said Rob Hicking, brand director at Speedo. "They want to enhance their experience and believe that apparel plays a vital role. Speedo has always pushed boundaries in swimming since our brand story began back in 1928."
He added: "As we continue to inspire people to swim more, we've looked at our online presence to see how we can enrich the experience for customers. Amplience went above and beyond to deliver not only a fantastic product itself but an unparalleled experience throughout the on-boarding process in both time and manner."
Bringing its brand and commerce elements together means Speedo can distribute engaging content across a range of devices, without worrying about extra overheads. Because everything is managed on Amplience's platform, it can be scaled according to screen size too.
"There's a new era in retail it's the age of the always-on and always-connected consumer. Trusted household names like Speedo are facing an ever-expanding landscape of channels and devices, seeking new ways to engage customers that are navigating an explosion of shopping choices," said James Brooke, CEO of Amplience.
"With Amplience's Retail Engagement platform, forward-thinking retailers like Speedo can deeply engage consumers by delivering inspiring digital content across multiple customer touchpoints."
