Salesforce UK to create 100,000 new digital roles by 2024
Partnership with training provider QA aims to address growing demand for cloud services


Salesforce has said it aims to add over 100,000 new skilled jobs to the UK market over the next four years through a partnership with training provider QA.
Three apprenticeship programmes and a developer Bootcamp will be created to boost the country's digital skills and produce a cohort of graduates trained in Salesforce certifications, the company announced on Thursday.
The initiatives could potentially add over 100,000 skilled jobs in the UK over the next four years, according to IDC, with Salesforce boosting its own ecosystem of customers and partners.
Demand for digital skills has been high for years but it has become particularly acute during the pandemic and the greater use of cloud platforms. QA, which is an established provider of Salesforce training, is aiming to bridge the gap by expanding its work with the company.
In the UK, there is a growing demand for Salesforce technology, according to QA, which is fuelling the need for businesses to quickly find and hire new skilled Salesforce talent.
The Developer Bootcamp is a 12-week intensive course that provides specialist skills required to design data models, user interfaces and security for custom applications as well as the ability to customise them for mobile use. The first boot camp is expected to start in March 2021.
The apprenticeship programmes will provide practical learning closely aligned to specific career paths, namely service desk engineering, marketing professional, and business analytics roles within the Salesforce ecosystem.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
All three apprenticeships are available for immediate starts and both initiatives will be complemented by content from a Salesforce's online learning platform Trailhead, which allows participants to continue to develop their Salesforce skills after they have completed their programmes.
"We care passionately about developing the next generation of skilled professionals for our industry," said Adam Spearing, Salesforce's EMEA CTO. "The Salesforce ecosystem represents a growing opportunity and urgent need for talent within our customers, marketplace, partners and developers, and we want to kick-start the careers and pathways for young adults. We are excited to be partnering with QA to launch the Developer Bootcamp and Apprenticeship programmes."
Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.
Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.
-
Welsh startups 'increasingly isolated' over lack of diverse funding routes
News Founders say Wales' chance to be one of the UK's leading tech ecosystems is being undermined by a lack of investment
By Ross Kelly
-
What is WCAG and how do these guidelines power accessibility online?
In-depth Experts urge a mentality shift, away from box-ticking compliance, to one that incorporates ease of use into the very fabric of web design
By John Loeppky
-
UK gov opens £12m innovation fund to tackle cost of living crisis, regional inequality
News Funding will enable regulators and local authorities to test and experiment with "bold and ambitious" approaches to the pressing issues of the day
By Bobby Hellard
-
Diversity in tech is a well-trodden path, but change is painfully slow
Opinion IT leaders have a big role to play in changing attitudes to diversity and inclusion, but not all of them step up to the challenge
By Gary Rayneau
-
Two in three IT employers struggle to recruit staff with adequate digital skills
News Three quarters (77%) of surveyed senior UK IT decision-makers claimed that they are currently facing a digital skills gap in their organisation
By Sabina Weston
-
Primary schools to receive BBC micro:bits in digital literacy push
News The initiative comes amid an "all-time high" shortage of talent in cyber security, big data analytics and technical architects
By Sabina Weston
-
Lenovo to give £1 from every laptop sale to UK digital poverty charities
News Tech giant to support local authorities and charities with hardware and expertise
By Bobby Hellard
-
Disabled IT professionals are building access for themselves
In-depth For visually impaired developers, the tools just aren’t good enough – so they’re taking matters into their own hands
By John Loeppky