Microsoft has enhanced its Skype in Media suite to allow users to connect broadcast and media productions with people around the world.
Dubbed Skype TX, the product builds on the Redmond giant’s recent acquisition of Cat and Mouse, its long-term broadcast partner.
In a blog post, Angie Hill, GM of Skype marketing, said the offering will deliver high quality hardware and software Skype integration directly into a studio environment.
“Now broadcasters can use the Skype TX to develop new formats and creative concepts for live, video on demand and other digital content – creating even more engaging moments,” said Hill.
“[Existing Skype in Media technology] combined with the launch of Skype TX means we now offer a complete suite of tools for broadcasters to enrich the viewer’s experience,” she added.
Skype TX features include the ability to add full-frame Skype video and audio SDL free of notifications and ads, HD-SDI video output/input and support from a specialist Microsoft-trained broadcast technical team.
Furthermore, the company claims the product offers the ability to connect with and transmit contributors around the world into the heart of the show.
“We’re excited about bringing Skype TX to broadcasters big and small around the world to enable them to deliver unique and compelling content to their audiences,” said Hill.
Microsoft has introduced a number of updates to Skype since the beginning of the year.
In February, it introduced additional integration between Skype and Lync by allowing users to video call each other, rather than using voice calls.
Then, in March, the company unveiled an update to the app for Xbox One, which included improved chat, contact filtering and a tutorial for first-time users.
