Innovating in the exponential economy

Digitisation continues to drive radical economic and behavioural changes and transform strategies and business models across industries. Freed from traditional constraints, digital natives are competing simultaneously in multiple sectors and geographies, disrupting a host of industries via rapidly expanding ecosystems. Incumbents are using new digital capabilities to transform their strategies and business models to address their existential threats and pursue new opportunities.

However, despite the seeming ubiquity and profound impact of digitisation today, industries are on average less than 40% digitised. As digitisation continues to gather pace, more pervasive and radical disruptions are inevitable. There will be big winners and, potentially, many losers.

ITPro

ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

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