Cloudreach makes another acquisition to boost AI biz

Cloudreach has bought its second company in less than a week, announcing it's bought US-based AI, serverless computing and software development business Emerging Technology Advisors (ETA).

Cloudreach will use the acquisition to further build upon its expertise in digital transformation, designing and optimising the tools used by organisations to transform their business and helping them move away from legacy solutions.

"ETA brings a wealth of experience, excellent reputation in the community and a wonderful culture," Pontus Noren, CEO and co-founder of Cloudreach said.

"Core to our vision to be the category leader for software-enabled cloud services is the ability to enable our customers to modernize applications and innovate using hyperscale cloud. ETA moves us towards completing that vision. We are very excited to extend the Cloudreach family with such a talented organisation."

Another part of the agreement will involve Cloudreach contributing to ETA's community projects, including the New DaVinci program, NodeBots and meetups that encourage the tech community to grow their efforts in open source technologies.

"ETA was built around a simple principle - that elite technology solutions come from elite technologists," added Glynn LoPresti, ETA Co-Founder. "Our team has a passion for pioneering solutions to complex (and often, novel) technical challenges for our clients, and we've found a similar acumen in the Cloudreach team."

Earlier this week, Cloudreach announced its intentions to complete its purchase of Cloudamize. It revealed it would set up a channel programme to help partners guide end users towards the cloud.

"This merger will combine [Cloudreach's] leadership in enterprise cloud adoption, with our expertise in digital transformation and corporate innovation," LoPresti said. "We look forward to joining the Cloudreach family and providing clients and communities with the cutting-edge technologies of today, along with a vision for tomorrow."