Magento and Acquia are merging the former's e-commerce products and the latter's Drupal content management system, in a bid to offer better customer experience.
Drupal and Acquia's Lift personalisation tool will be put together with Magento's commerce products, allowing retailers to manage the personalisation of the customer journey across every channel.
It also means that merchants are no longer tied to costly and non-agile legacy systems, and can manage their customers' content and experience in the cloud. It will also allow marketing teams and other areas of the business to collaborate more closely with retail.
Agencies generally use both Drupal and Magento e-commerce tools, but trying to create sites that are both content and e-commerce-friendly has been a painful experience, IT Pro understands, making the integration a potentially valuable one.
Development houses and agencies such as MRM/McCann and Optaros, who deal in Magento and Acquia deployments, have already started using the new systems to design contextual customer experiences for clients. Docusign and Wilson Sporting Goods have also signed on as initial launch customers.
"Commerce as we know it has changed, and the imperative has emerged for brands and merchants to deliver powerful, personalized experiences," said Tom Erickson, Acquia CEO. "Acquia and Magento combine the best attributes of open source development - agility, speed, innovation and security. Together, we're putting the power back in the hands of merchants and brands to allow them to control every pixel of the experience throughout the customer journey."
"At the heart of this partnership is a shared open-source heritage and vision for delivering on next-generation commerce and customer experiences that is unprecedented for the industry," stated Mark Lavelle, CEO of Magento Commerce.
"The combined power of our respective technologies and our thriving global ecosystems will allow our customers to drive unbridled innovation, engage consumers like never before, and pave the way for the commerce experiences of tomorrow."
