Mitel (Nasdaq:MITL) has revealed it is bringing its European sales organisation under one roof as part of plans to pursue market share in the region.
As part of its strategy – which follows Mitel’s merger with Aastra earlier this year – the vendor has named Graham Bevington as its new executive VP for EMEA.
As EVP of the vendor’s international operations, Bevington (pictured) has previously focused on growing the Mitel’s market share in the UK and the Netherlands, and in this new role strengthen its position in a number of other European countries.
“EMEA is home to some of the largest established and emerging economies in the world, as well as the majority of Mitel’s existing 60m end-user customers, giving us a real and immediate opportunity to expand our leadership position across the region,” comments Rich McBee, Mitel’s president and CEO.
“Graham is an exceptional business and sales leader, with demonstrated ability to build world-class sales and support teams, and a fundamental understanding of our customers’ needs and our market dynamics at the ground level.
“Mitel is on the move, and nowhere is that clearer than in EMEA where our unique ability to address technical requirements on a country-by-country basis, coupled with our best path to the cloud and entrenched customer base, gives Mitel a great competitive advantage,” says Bevington.
“With the seasoned bench strength of our newly expanded sales and support organisations, we now have the team, talent, technology and range to serve any customer need anywhere across the region.”
