Westcon-Comstor expands Sandvine distribution agreement in EMEA and APAC
The extended partnership will see Westcon becoming a strategic Sandvine distributor
Global tech distributor Westcon-Comstor has expanded its distribution agreement with Sandvine, a firm specialising in cloud-based service innovation and intelligence solutions.
The updated agreement will now incorporate Europe and the Asia-Pacific region, with Westcon becoming a strategic global distributor for Sandvine’s solutions.
As digital transformation continues to accelerate, so too does the need for Sandvine’s range of offerings, the distributor said. Sandvine provides real-time data, analytics, and inline actions such as congestion, cyber security, and video game streaming.
These capabilities allow service providers and enterprises to optimise network resources and grow revenues by providing better customer experiences, the firm added.
“Through our partnership with Sandvine, we will be able to offer advanced service intelligence capabilities which are crucial as customers accelerate their digital transformations,” said Rene Klein, senior vice president at Westcon Europe.
“Our strategic approach to bringing Sandvine’s solutions to our European and Asia Pacific channels will target new markets and industry segments to accelerate growth.”
More than 500 of the “largest and most innovative” customers make use of Sandvine's solutions, Westcon says, and the company’s global footprint already extends across 100-plus countries with in excess of 2.5 billion network users.
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“Sandvine is a leader in service innovation and intelligence for good reason,” Klein added. “We look forward to playing a larger part in their growth story with the expansion of our distribution agreement.”
As a strategic distributor for Sandvine, Westcon offers a combination of technology insight, industry, and channel expertise - as well as a portfolio of value-added services. The distributor said its global supply chain solutions, solution lifecycle management and digital distribution capabilities make it the ideal partner to expand Sandvine’s customer reach.
“We are excited to expand our successful relationship with Westcon to Europe and the Asia Pacific region,” said Adrian Fitzgerald, Sandvine’s chief revenue officer (CRO).
“Westcon’s industry and channel expertise, value-added services and regional presence will help more customers benefit from Sandvine’s service innovation and intelligence portfolio as they seek to improve network and application performance and deliver better customer experiences.”
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.