LG Electronics (LG) today revealed it will be focusing its efforts on developing its business-to-business (B2B) channel, and will launch a new Business Solutions Partner Programme and Portal in the UK.
This new focus on B2B will create significant opportunities for UK-based resellers and integrators/solution providers, claims the firm.
A central feature of the programme, to be launched on 3 December 2009, will be the new LG Business Solutions Partner Portal, which will give partners access to sales and marketing campaigns and materials, technical support, product information, benefits and reward programmes, profile management tools, news and events from LG and enhanced communication with the LG sales team.
LG describes its Business Solutions unit as a business-to-business (B2B) “infotainment” company, manufacturing digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems.
“We have spoken and listened to the B2B channel,” says Barrie Guy, general manager (UK), LG Business Solutions. “The Business Solutions Partner Programme and Portal will enable us to build synergistic relationships, bringing together all the elements partners want and need to take advantage of LG’s leading business solutions in areas such as network monitors, digital signage, projectors and data storage in the UK market.”
LG says it is actively seeking UK B2B resellers with expertise in audio visual, hotel/hospitality, education, government/public sector, retail, direct market and SME markets.
-
Why keeping track of AI assistants can be a tricky businessColumn Making the most of AI assistants means understanding what they can do – and what the workforce wants from them
-
Nvidia braces for a $5.5 billion hit as tariffs reach the semiconductor industryNews The chipmaker says its H20 chips need a special license as its share price plummets
-
Channel Focus: All you need to know about Salesforce's partner programCRM leader targets AI fuelled sales and service at scale: A brief guide to Salesforce and its mission to power tomorrow's AI-driven enterprise
-
"Our goal is to transform partner success": Cisco just announced a major overhaul of its partner program – here’s what you need to knowNews The Cisco 360 Partner Program promises to accelerate the value partners bring to customers, reimagined to boost skills and innovation
-
Insight strikes new Microsoft agreement to drive cloud growthNews The new agreement builds on the organizations' existing AI-focused relationship
-
Let it snow: The cloud never bothered partners anywayIn-depth Snowflake has set its sights high in terms of revenue growth and customer success, with channel partners set to play starring roles
-
Sprinklr refreshes Unified Partners Program to include new partner typesNews The unified CXM specialist says its initiative will help partners generate new revenue streams through differentiated customer management solutions
-
ForgeRock unveils revamped partner program to be led by new channel chiefNews Industry veteran Chris Westfall will lead the initiative to help partners expand their identity capabilities and achieve digital transformation goals
-
Skyhigh Security's first partner programme since McAfee split pledges commitment to the channelNews Security firm details its first partner initiative since splitting from McAfee last year
-
Kaseya's new partner programme allows customers to combine Datto and Kaseya spending for greater rewardsNews The unified IT management specialist has boosted program resources by more than 300%
