SugarCRM recruits ex-Interactive Intelligence Group exec
Martina Knappe has been appointed EMEA director of marketing at the firm


SugarCRM has announced the appointment of Martina Knappe, previously head of EMEA marketing at Interactive Intelligence Group, as EMEA director of marketing at the SaaS firm.
Knappe's responsibilities will cover coming up with new marketing strategies that will increase awareness of the company across the region, drumming up more interest in its CRM platform and help to grow long-term customers.
“SugarCRM’s commitment to continue to disrupt the CRM status quo through providing a product that breaks free of the usual rigid and add-on based CRM platforms is what attracted me to this role,” Knappe commented.
“I’m looking forward to growing the disruptive brand and showcasing its ability to simply and effectively transform the customer experience. My goal is to help businesses realise the value that a CRM platform like Sugar can add to their marketing, sales and customer service teams."
Knappe spent five years at Interactive Intelligence Group, based in Slough. She has spent 20 years of her career in the techology space, including four years at Avaya, where she oversaw the company's distributor marketing strategy, strengthening its market awareness.
She has also held roles at Siemens in the business development and marketing department, and at PictureTel as its European marketing manager.
“Martina’s success in leading marketing activities, building awareness and driving demand generation for software companies within EMEA is invaluable,” said Clint Oram, CMO and co-founder, SugarCRM.
ChannelPro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
“Her expertise of building highly effective marketing teams and campaigns will boost SugarCRM’s drive to be a leading European player in the CRM market, and a superior alternative to legacy CRM.”

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
-
CISA issues warning in wake of Oracle cloud credentials leak
News The security agency has published guidance for enterprises at risk
By Ross Kelly
-
Reports: White House mulling DeepSeek ban amid investigation
News Nvidia is caught up in US-China AI battle, but Huang still visits DeepSeek in Beijing
By Nicole Kobie
-
Scale of Dell job cuts laid bare as firm sheds 10% of staff in a year
News Dell Technologies’ workforce has reduced significantly in recent years, figures show, with headcount at the tech giant dropping by 10% in 2025 alone.
By Nicole Kobie
-
Dell Technologies just revamped its Partner Program for 2025 – here's what to expect
News Dell Technologies has unveiled its revamped Partner Program for 2025, offering a range of new incentives for partners.
By Emma Woollacott
-
'Nothing is faster than the speed of human interaction': Dell orders staff back into the office as the company shakes up hybrid working practices
News Dell Technologies has ordered staff to return to the office five days a week, according to reports, with some exceptions allowed for staff located too far from physical office sites.
By Emma Woollacott
-
Meta layoffs hit staff at WhatsApp, Instagram, and Reality Labs divisions
News The 'year of efficiency' for Mark Zuckerberg continues as Meta layoffs affect staff in key business units
By Ross Kelly
-
Business execs just said the quiet part out loud on RTO mandates — A quarter admit forcing staff back into the office was meant to make them quit
News Companies know staff don't want to go back to the office, and that may be part of their plan with RTO mandates
By Nicole Kobie
-
Microsoft tells staff it won’t follow Amazon or Dell on enforcing a return to the office – but there’s a catch
News While other big tech companies are forcing reluctant workforces back into the office, Microsoft isn’t following suit
By George Fitzmaurice
-
Amazon workers aren’t happy with the company’s controversial RTO scheme – and they’re making their voices heard
News An internal staff survey at Amazon shows many workers are unhappy about the prospect of a full return to the office
By Ross Kelly
-
Predicts 2024: Sustainability reshapes IT sourcing and procurement
whitepaper Take the following actions to realize environmental sustainability
By ITPro