SnapLogic has announced it has doubled its channel partners across EMEA in the last six months by expanding its partner connect programme.
The company said the rise in customer adoption is due to its partnership investment strategy across key EMEA markets, including the Nordics, Benelux and the Middle East.
Since the start of 2019, 14 new partners have signed up, such as the UK's Comma Group and Ebecs, Romania's NTT Data and Norway's Solita Oy.
A big reason for the mass adoption is a strong focus on developing meaningful long-term partnerships which deliver value to customers, according to Roger Coles, EMEA channel and alliances director at SnapLogic.
"Each of the new partners joining our Partner Connect Program brings a high-quality level of service and deep knowledge of the integration challenges organizations face in different markets," he said.
"Following the success of the program to date we're looking to continue to grow our channel presence across EMEA. As part of this, we're aiming to have 50% of our new business subscription revenue in the region coming from partners by the end of Q4 2019."
The company said its close collaboration and go-to-market efforts had driven success across the EMEA region, citing a slew of new customers benefiting from its Intelligent Integration Platform.
Elsewhere, SnapLogic has seen other significant partner-driven customer wins including the UK's Imperial War Museum in partnership with Inviqa, and Schoeller Allibert, which was secured through a partnership with DevoTeam.
Order2Cash, a financial process automation and managed services platform provider, which partnered with SnapLogic via Rojo Consultancy, are among the new customers signed in 2019.
Its CTO Marco Eeman commented: "Our search to find an integration partner that could deliver best-in-class integration technology with rapid implementation capabilities led us to Rojo. Their commitment and focus on quality and fast implementation mirrors our own, and their proven experience with SnapLogic made them the ideal partner for us.
"By joining forces with Rojo and SnapLogic we have been able to improve the integration and implementation process for all new customers and we're delighted to now be able to leverage their combined knowledge and expertise as part of every Order2Cash implementation."
