Cherwell is ramping up its channel offering with a global Channel Program, as the service management specialist looks to serve growing demand and push its international reach.
The expansion includes the announcement of Matthew Peeples as its new vice president of Worldwide Channel, who will lead the firm’s push to bring increased success to its partner base and shared customers.
Designed for channel resellers, delivery partners, global system integrators and technology alliance partners, the new program offers access to technical guidance, sales alignment, enablement, as well as competitive financial rewards.
“While we remain committed to our deep relationships with existing partners, we are launching this new global channel program to further accelerate our expansion internationally,” said Andre Cuenin, Cherwell’s chief revenue officer.
“As a former chief executive of an IT consultancy, Matthew brings a tremendous amount of experience to lead this program and the charge to build success for more partners and, ultimately, our shared customers.”
At the heart of the company’s channel offering lies its marquee solution Cherwell Service Management, which provides a powerful platform that can be extended and augmented to fit ever-changing business needs.
As customers increasingly extend workflow automation into all areas of the enterprise, Cherwell Service Management provides as a point of entry for those seeking to maximise IT service management and lay the foundations for increasing digital maturity over time, the company said.
“Great partnerships are founded on common goals, shared commitments, and mutual rewards,” said Matthew Peeples, Cherwell’s new VP of Worldwide Channel. “We are committed to fostering a high level of mutual success with our partners.
“In particular, we are looking for partners to grow our sales pipeline and service customers in both established and new markets, and, importantly, to collaborate to serve industry-verticals where partners have market-specific knowledge and access.”
-
AI is helping bad bots take over the internetNews Automated bot traffic has surpassed human activity for the first time in a decade, according to Imperva
-
Two years on from its Series B round, Hack the Box is targeting further growthNews Hack the Box has grown significantly in the last two years, and it shows no signs of slowing down
-
Channel Focus: All you need to know about Salesforce's partner programCRM leader targets AI fuelled sales and service at scale: A brief guide to Salesforce and its mission to power tomorrow's AI-driven enterprise
-
"Our goal is to transform partner success": Cisco just announced a major overhaul of its partner program – here’s what you need to knowNews The Cisco 360 Partner Program promises to accelerate the value partners bring to customers, reimagined to boost skills and innovation
-
Insight strikes new Microsoft agreement to drive cloud growthNews The new agreement builds on the organizations' existing AI-focused relationship
-
Let it snow: The cloud never bothered partners anywayIn-depth Snowflake has set its sights high in terms of revenue growth and customer success, with channel partners set to play starring roles
-
Sprinklr refreshes Unified Partners Program to include new partner typesNews The unified CXM specialist says its initiative will help partners generate new revenue streams through differentiated customer management solutions
-
ForgeRock unveils revamped partner program to be led by new channel chiefNews Industry veteran Chris Westfall will lead the initiative to help partners expand their identity capabilities and achieve digital transformation goals
-
Skyhigh Security's first partner programme since McAfee split pledges commitment to the channelNews Security firm details its first partner initiative since splitting from McAfee last year
-
Kaseya's new partner programme allows customers to combine Datto and Kaseya spending for greater rewardsNews The unified IT management specialist has boosted program resources by more than 300%
