Nominet has announced its new global cyber security program 'Velocity', which it says will help partners capitalise on the market momentum of its NTX network detection response solution.
The three-tiered program has been designed to meet industry demand for simpler, more rewarding programs that drive success through better training and improved product understanding, the firm says. Significantly, it will also allow partners to utilise the untapped DNS layer of IT infrastructure.
The initiative's three levels aim to attract new customers through a combination of entry-level incentives and scope for growth.
By formalising its structure, rewards, rebate systems and support, the system can be rolled out simply across its VAR, MSSP and SI network via the new partner portal.
"We're building a channel community that fosters an attitude for success," commented Dave Polton, VP of Solutions at Nominet. "Encouraging training and development means that we can generate the skills amongst our partners that will enable them to succeed as technical business partners finding solutions and tapping into opportunities which others can't."
At the pinnacle, the program's tier 1 "Power" status is awarded to partners that complete technical engineer and sales training, in addition to being able to demonstrate, deploy and offer support for NTX.
Here, businesses will receive the "healthiest rebates and discounts" and have access to co-marketing funds, Nominet says. If achieved within twelve months, they'll also see all their deals within that time retrospectively rewarded.
Below that, tier 2 "Accelerate" partners will have participated in Nominet's sales training session, ensuring they are equipped to talk authoritatively about NTX and can work with distributors and the Nominet technical team for full demonstration and deployment. The third tier – "Motion" – represents the entry-level for partners beginning their journey with Nominet.
"Our success in cyber security and experience in running critical infrastructure has given us unparalleled experience and technical resources to support our partners, and it's this that we'll be drawing on to generate growth across the board," Polton continued.
"There is a huge network detection and response opportunity on the horizon, and in formalizing our partner program we're creating a structure where all of our partners can both realize and replicate success."
