Cyber security vendor Malwarebytes has rolled out its first channel programme in EMEA.
The company claimed its programme "breaks the mould" as it doesn't reward or penalise distributors and resellers based on revenue, but instead incentivises them according to "the exposure and opportunity reach they provide" for Malwarebytes.
Consequently, gold and platinum status are awarded based on deal registrations, rather than money brought in, certification or points. The company has committed to then helping partners close those deals.
"As a company, Malwarebytes has always been innovative and we're carrying that ethos through to our partner programme," said Anthony O'Mara, EMEA vice president of Malwarebytes. "Vendors often make partners jump through far too many hoops, wanting arbitrary criteria to be met, often dictating to resellers how to run their business. We're not doing any of that. We know our partners run successful businesses. So we've designed our programme to be flexible, forward-looking and mutually beneficial.
"We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together."
Distributors and resellers can register for the programme immediately here.
