Mindtree wins Business Partner status with Adobe
The award means it'll be able to collaborate deeper on Adobe's Experience Manager
Mindtree is celebrating business success, announcing it has been awarded Business Partner status within the Adobe Solution Partner Programme for its work helping businesses realise the potential of customer experience transformation via Adobe's Experience Cloud.
Mindtree specialises in the platform, helping customers realise the benefits of engaging customers and how this can be made easier via Adobe's Experience Manager, which forms part of the Adobe Experience Cloud platform.
“Customer experience is the new battlefield for companies looking to find a competitive edge to attract and retain high-quality customers,” said Paul Gottsegen, Executive Vice President, Chief Marketing and Strategy Officer, Head - Mindtree Americas. “Our growing relationship with Adobe provides a wide-open lane for our digital experts to unleash the power of Adobe Experience Cloud for our clients.”
The award means Mindtree can better help businesses looking to leverage their customer experience with the company's domain knowledge and experience of merging legacy back-end systems with Adobe's innovative front-end. Mindtree can now offer a faster deployment of customer experience systems and truly integrate its solutions with an API-first approach, ensuring anything implemented is future-proofed too.
“We’re pleased that Mindtree has now earned Business Partner status within the Adobe Solution Partner Program,” said Jay Dettling, Vice President of Global Partners, Adobe. “Mindtree has a rich heritage in digital transformation with experience in delivering personalised digital experiences in a complex multi-platform landscape for reputed organisations.”
Mindtree added that the advice and actions it can implement for an end-user, including the frameworks and accelerators for managing digital market operations using agile techniques delivers an experience that is faster, and more personalised, than its competitors.
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Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.