Enterprise software provider VMware has announced the appointment of former Google Cloud vice president of product marketing Carol Carpenter as its new chief marketing officer.
With more than 25 years' experience in the technology sector, Carpenter will be responsible for leading all aspects of the firm's Global Marketing organisation, including Corporate Marketing, Partner, Segment and Field Marketing.
"We are excited to have Carol bring her deep technology experience and industry prowess to VMware," commented Sanjay Poonen, chief operating officer of VMware. "Carol's passion for solving customer problems aligns well with VMware's customer-first approach and her expertise will take our marketing team to new heights."
Carpenter recently helped lead Google Cloud's transformation from its early stage to its leadership position in the cloud market – building the team, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market.
Before her time at Google Cloud, she also held the position of CEO of ElasticBox as well as leadership and marketing roles at Trend Micro, Keynote Systems, Apple and more.
In a LinkedIn post, Carpenter said VMware's offerings represented an opportunity to simplify the complexity of customers' modern, multi-cloud setups.
"I believe that containers are the operating system of the future, and I am excited by what VMware is doing with Kubernetes and Tanzu to help customers accelerate development and run securely at scale," she wrote in the post. "Customers are seeking container-based solutions with all the benefits of cloud-native development and operations."
VMware has also appointed two new additional senior vice presidents. Sandy Hogan joins the business from Rackspace and will lead its renewed partner ecosystem strategy and commercial go-to-market as SVP of Worldwide Commercial and Partner Sales.
Fidelma Russo also joins the ranks from Iron Mountain, taking the role of senior vice president and general manager for VMware's Cloud Services business unit.
