HP has announced the appointment of company veteran Neil MacDonald as its new channel director for the UK & Ireland.
From today, MacDonald is tasked with leading the go-to-market strategy and sales performance of the tech firm’s print, personal systems, services and solutions across the region.
As channel chief, he will also be responsible for the commercial, consumer and distribution sales teams, as well as relationships with channel partners.
MacDonald takes the reigns with a wealth of experience at HP, having previously held several roles at the business – including PS and print consumer director and, most recently, director of e-commerce and omnichannel in EMEA.
“Having previously led the consumer and distribution business, I am delighted to have the opportunity to work closely with those valued partners as well as to develop successful new relationships with those in the commercial arenas,” he commented.
MacDonald replaces Neil Sawyer, who left the vendor in 2021 to become UK & Ireland managing director and general manager at Lenovo.
In his new role, MacDonald said he will be collaborating with many of HP’s longstanding partners in a bid to open up new growth avenues for both parties.
“We have seen a tremendous amount of change in the past 18 months. However, now more than ever, we feel optimistic for the future,” MacDonald continued. “We’re delivering the experiences needed to thrive in a hybrid world with our product developments, portfolio and services.
“This, coupled with the new Amplify partner programme and the underlying robust growth in the market, fuels our ambitions for a successful 2022.”
Dave Pezzano, HP’s managing director for the UK & Ireland, highlighted MacDonald’s experience and influence as key factors behind the appointment.
“As we’ve continued to grow our retail and commercial offerings at HP, Neil has been a key factor in our growth and success,” he said. “His 12 years of experience at HP and unique skillset will continue to be a tremendous asset as he takes up this new position.”
