Tech Data will now operate under the new TD Synnex brand in Europe, as well as the Latin America and the Caribbean (LAC) region, the global distribution giant has announced.
The move follows the company’s merger with Synnex back in 2021, which saw the two businesses combine their portfolios of products, solutions, and service offerings.
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Since then, the distributor has already switched to the new branding across its operations in Japan but revealed it will continue to go to market as Tech Data, a TD Synnex Company, in the Asia-Pacific (APAC) region.
In its announcement, TD Synnex CEO Rich Hume hailed the Europe and LAC launch as a “special moment of celebration” for the business.
“In this new phase, we will double down on our commitment to delivering higher value to our ecosystem partners through our end-to-end technology portfolio and our comprehensive services offerings, all underpinned by the passion, commitment and deep knowledge of our 22,000+ co-workers around the world,” he said.
Tech Data announced the completion of its merger with Synnex back in September last year, with the deal valued at approximately £5.2 billion (7.2 billion). As a result, the freshly combined business now serves more than 100 countries across the Americas, Europe, and the Asia-Pacific region.
Under the new TD Synnex name, the firm says it will continue to build on the deep technology specialisation, local expertise, and market knowledge that its legacy brands were known for across Europe and LAC.
Despite the company not officially transitioning to the new brand in the APAC region, the business will have the same access to its global resources as the rebranded regions to maintain consistent reach across markets.
Additionally, TD Synnex says it is committed to being a diverse, inclusive employer and highlighted its focus on achieving environmental sustainability objectives through a structured global programme.
“Just as TD SYNNEX plays a vital role helping transform the technology landscape, we have an equally important responsibility to have a positive impact on the world,” Hume continued.
“Our focus on corporate social responsibility embodies our commitment to make the world a better place, both today and into the future.”
