How IBM and Adobe craft personalization at scale

Whitepapers
By
published

Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization

Whitepaper from IBM on how to create the ideal personalization, with image of colleagues in a meeting
(Image credit: IBM)

With consumer expectations demanding better and better offerings, IBM and Adobe have worked together to reinvent themselves and ensure they're not only meeting, but exceeding these expectations, to improve personalization and ensure the data they capture is even more meaningful.

This report explains how combining the content supply chain, CX orchestration, and intelligent commerce creates the ideal customer experience. 

What you will learn: 

  • Three foundational capabilities powered by IBM and Adobe
  • How simplifying processes can lead to significant benefits, and how to do this
  • The tools to help you get there.

Provided by  IBM

ITPro
ITPro

ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.