How IBM and Adobe craft personalization at scale

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Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization

Whitepaper from IBM on how to create the ideal personalization, with image of colleagues in a meeting
(Image credit: IBM)

With consumer expectations demanding better and better offerings, IBM and Adobe have worked together to reinvent themselves and ensure they're not only meeting, but exceeding these expectations, to improve personalization and ensure the data they capture is even more meaningful.

This report explains how combining the content supply chain, CX orchestration, and intelligent commerce creates the ideal customer experience. 

What you will learn: 

  • Three foundational capabilities powered by IBM and Adobe
  • How simplifying processes can lead to significant benefits, and how to do this
  • The tools to help you get there.

Provided by  IBM

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