Steady progress and partner potential at HPE Discover Barcelona 2024
With few product announcements, HPE's annual Europe event instead laid the groundwork for 2025


European legs of tech conferences are always a somewhat strange experience. If you’re lucky, as a journalist, there will be a few announcements, but you attend in the full knowledge that the big news already dropped some time before.
For customers and partners, however, it’s a chance to discuss what was announced some six months ago in a local setting and perhaps get some local news as well – and so it was for HPE Discover Barcelona 2024.
The biggest news of the event was the arrival of two new air-gapped products: HPE Alletra Storage MP Disconnected and HPE Private Cloud Enterprise Disconnected.
While it’s very possible the technology was in place and ready to go in June at the main Discover conference, or any time since then, there’s a reason that the company held on until Barcelona to make the announcement: sovereign clouds.
I covered what these actually are in greater depth here, but in short it’s a way of keeping data within a certain jurisdiction in a determined location in a colocation facility or similar.
In CEO Antonio Neri’s keynote, as well as in press briefings when it was raised, Europe’s regulatory framework and strict data-regulation practices were highlighted as a reason for creating it. This is why it’s rolling out in Europe first and – by extension – why it was announced during a European conference.
Fewer announcements can mean more time for reflection and learning, though. There was certainly some of that on offer in the press area when CTO Fidelma Russo spoke about how HPE GreenLake had moved from a financial structure when it started to a “platform” for management and orchestration of services. Having written about HPE since before it split from HP Inc, this brought something of a wry smile to my lips, given how it was discussed back in 2019.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Overall, while it may have been a “steady as she goes” European event, there are a couple of things that I feel are worth keeping a mental bookmark of for the future.
The first is VM Essentials. The idea of HPE making its own virtual machines (VMs) was first floated at Discover 2024 in Las Vegas, but in VME it has a fully-fledged product. Leaving aside whether it’s a competitor to VMware products or merely ‘an alternative’, it will be interesting to see how much interest it receives from customers and whether it will get a nod at Discover Las Vegas 2025.
The second is Juniper Networks. It has been nearly 12 months since HPE announced its intention to buy Juniper and the company’s CEO Rami Rahim joined HPE CEO Antonio Neri on stage for the final third of the latter’s keynote address.
RELATED WHITEPAPER
The two talked warmly about the future of the two companies, but there are suggestions that the deal is taking longer than expected to process. According to Bloomberg, which cited “people familiar with the matter”, the two companies may delay closing until after Trump takes office “in the hopes of a more favorable view of the transaction”.
In a press conference, however, Neri said he’s not worried about regulatory probes and is confident the deal will close either before the end of this year or at the beginning of 2025. Of course, with the inauguration taking place in January, those two things aren’t mutually exclusive.
Whatever the case, once the acquisition is completed, there will be a significant amount of integration between the companies happening, not to mention between their channel and direct sales programs and onboarding Juniper customers that have no existing relationship with HPE.
Jane McCallion is Managing Editor of ITPro and ChannelPro, specializing in data centers, enterprise IT infrastructure, and cybersecurity. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.
Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
Who is Fidelma Russo?
Learn more about HPE's CTO and leader of GreenLake's success
By Nicole Kobie Published
-
HPE launches exclusive sovereign cloud offering for the channel
Partners will need HPE Sovereignty competency before they can start selling
By Jane McCallion Published
-
HPE Discover Barcelona 2024: All the news and updates live
Live coverage of the keynote at HPE Discover Barcelona
By Jane McCallion Last updated
-
What to look out for at HPE Discover Barcelona 2024
Analysis Hewlett Packard Enterprise’s European conference opens on 20 November – here’s four announcements I expect to see
By Jane McCallion Published
-
The power and the pain: Looking forward so you’re not held back
Avoiding server modernization may seem like a cost-saving strategy, but the hidden risks of downtime, security breaches, and operational inefficiencies can quickly become far more costly…
By ITPro Published
-
Modernization: Nothing to fear except failing to future-proof
As businesses face mounting pressure to innovate while maintaining daily operations on tight budgets, modernization has become a necessity, not a luxury
By ITPro Published
-
Plain sailing for HPE as Juniper Networks acquisition expected to breeze through antitrust probe
News The deal is expected to bolster HPE’s position in the highly competitive networking market
By George Fitzmaurice Published
-
Finally, an HPE AI solution that offers something for the channel
Opinion Last year’s “pending” attitude is dispelled at HPE Discover 2024
By Jane McCallion Published