The global travel industry was valued at $1.6 trillion in 2024, with $1 trillion of this coming from online bookings1. That’s expected to reach $1.8 trillion by 2027 with a projected CAGR of 10%.
That growth is being fueled in large part by social media, which has emerged as a powerful catalyst for travel inspiration.
In fact, 75% of travellers are inspired to visit specific locations after viewing social content, and a recent survey revealed that 83% of TikTok users aged between 25 and 44 rank travel content among their top five favourite content categories.
The crossover of social media and travel is driving a fundamental shift in the way we book travel, and the places we travel to.
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