Global technology provider Zoho has announced an expansion of its UK office and a near-tripling of its staff in the region after the company recently hit 100 million global users.
The company’s strategy in the UK focuses on its Transnational Localism program, which is designed to provide local teams with in-country expertise to local customers to help support their digital transformation.
In an announcement, Zoho said the team’s expansion further builds its customer-facing employee base, with roles spanning sales, customer support, and marketing.
"The UK has been one of Zoho's biggest markets for many years,” said Sachin Agrawal, UK managing director at Zoho. “We are now driving further growth through building a stellar and robust team to bring local knowledge and expertise to help serve our customers more effectively.
“It is a critical part of our growth strategy to partner with customers and work hand in hand to enable them to digitally transform and improve their operations to meet their goals, overcome their challenges, and drive further success for the long-term.”
Over the past year, Zoho has struck new deals or expanded accounts with several organizations to bolster its regional presence, including with the Office for National Statistics, gas distribution giant Cadent, technology-led risk management firm ASEL, Cornwall Council, and more.
The company has also invested in local communities and placed a focus on supporting education around digitization, with participation in Parliamentary debates around digital skills and awareness.
The firm’s UK team has worked closely with its partner base to help fuel this growth, which has included the launch of marketing investment to support partners’ go-to-market initiatives. Zoho said it has also enhanced its staffing and streamlined pre-sales support process in that time.
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Despite this progress, Agrawal said the company still has room for further growth in the UK and is only “at the start of its journey.”
“We are seeing growing interest from larger businesses as our products continue to develop and we introduce more complex solutions for their needs,” he said. “We look forward to embedding Zoho as a critical part of many more companies of all sizes and within all industries in the UK."
New applications
At the company’s Zoholics event in London, Zoho announced the introduction of several new applications for customers, including Zoho FSM, a new cost-effective field-service management platform designed to streamline field operations. The offering has Android and iOS apps to aid agents in the field and integrates with other Zoho apps, as well as third-party solutions via APIs.
Customers can also now leverage new Route IQ for Zoho CRM, which enables salespeople to plot the most efficient routes based on their call locations, as well as Zoho Billing, which has been designed to allow growing businesses to experiment with pricing.
