Building a successful video business is difficult. Today’s consumers want more – more features, content, and devices, for less – less money and commitment. Finding the right mix of content, value, and experience requires constant and rapid adjustments.
But without consistent metrics or signposts, it is hard to know when to pivot if the path you’ve taken is the wrong one. Data-driven insights are key to making strategic business decisions that chart a winning route.
By understanding your customers’ actual behaviour and preferences, you can focus your time and investment on what will most impact your bottom line.
This whitepaper from Synamedia Clarissa with AWS looks at four key data challenges holding back your video business.
Download now to find out more.
Provided by Synamedia
