Marketing and Comms
Discover expert analysis on marketing and comms with news, features and insights from the team at IT Pro.
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Marketing talent brain drain could stunt channel partner success
News Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
By Daniel Todd Published
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How to sell cyber security without the FUD
ITPro Podcast A trusted network of cybersecurity marketing professionals can help professionals cut through at the board level
By Rory Bathgate Published
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HubSpot and Amplitude look to product-led growth with new partnership
News The expanded collaboration aims to help customers prioritize leads, improve sales conversion, and retain more customers
By Daniel Todd Published
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WhatsApp Business prices are set to change – here's what you need to know
News This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago
By George Fitzmaurice Published
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Brilliant business comms at zero cost
Sponsored Whether you choose 3CX Free or 3CX SMB V20, it’s time to say goodbye to per-user pricing and bundle rip-offs
By ITPro Published
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2024 Strategic Imperative: Intelligent content delivery for channel-less commerce
Whitepaper Five steps to channel-less content dynamics. And meeting your customers where they are
By ITPro Published
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Slack vs Microsoft Teams: Business messaging apps battle it out
Vs Slack and Teams are leading business communications apps, but each caters to a different working style
By Nik Rawlinson Last updated
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How Lush aligned its disjointed customer support operations
Case Study When boutique beauty brand Lush sought to merge its separate US and global customer care operations, it turned to Zendesk
By Rene Millman Published
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How Community Fibre embraced omnichannel CX with AWS
Case Study London’s full-fiber broadband provider has rewired its communications channels at scale
By Rory Bathgate Published
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Automate personalization with AWS
Whitepaper How marketers can automate, deliver, and analyze billions of personalized messages and offers per day
By ITPro Published
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The five pillars of personalization at scale
Whitepaper A blueprint for creating exceptional customer experiences
By ITPro Published
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How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
By Elliot Mulley-Goodbarne Published
In-depth