Airangel has announced its commitment to the channel with the launch of its revitalised go-to-market strategy, which includes splitting the company into three so it can better service customer needs.
Following the acquisition of Captiv.net, the Captivnet division will focus on channel partners in continental Europe, the Middle East, Africa and Russia. The offshoot of Airangel's core business has been set up to offer a more defined channel strategy and it will help partners offer an "over the top" guest Wi-Fi platform.
It's been designed to work alongside hardware provided by Cisco, Meraki, Mikrotik, Nomadix, and Ruckus to offer a more robust Wi-Fi service to brands such as Starwood Hotels and Resorts and Marriott International.
“As we grow internationally, we face the exciting prospect of establishing new channel partnerships, setting up new offices beyond the UK and Dubai, and recruiting more staff to support this," said Dean Wilkinson, Airangel’s CEO.
"The private rentals sector is also a key focus for us, and we’re looking to secure our position in this market. I’m confident that these recent changes will allow us to do just that.”
Airangel's GeniSys division will handle the development of the technology underpinning Airangel. The cloud-based managed guest Wi-Fi management platform ensures hotels and other establishments using its Wi-Fi services can easily get guests online and manage their network performance.
The third new division of Airangel is Activnet, its UK Wi-Fi managed services solution, which will handle UK operations, including managed services, based on the GeniSys platform for both new and existing hotel, multi-tenant apartment building and large public venue customers.
“Our strategic acquisitions forming our new channel division Captivnet was our first step," Wilkinson added. "Now, we’ve also launched our new WiFi ‘guest engagement and information system’, GeniSys, plus a new managed services brand, Activnet, to work exclusively with the UK hospitality and private rental sectors. Reflecting this strategy we have restructured and completely rebranded the business to provide a fresh look and feel for the complete Airangel family.”
-
Why keeping track of AI assistants can be a tricky businessColumn Making the most of AI assistants means understanding what they can do – and what the workforce wants from them
-
Nvidia braces for a $5.5 billion hit as tariffs reach the semiconductor industryNews The chipmaker says its H20 chips need a special license as its share price plummets
-
Katun targets accelerated growth, greater collaboration with new partner portalNews Printing and imaging specialist Katun has announced the launch of its new Katalyst Partner Portal, designed specifically to drive channel collaboration.
-
‘Here in the European market, I think we are in a good position’: DocuWare CEO Dr Michael Berger on the company’s rapid growthNews ChannelPro sat down with DocuWare CEO Michael Berger to discuss the company's rapid growth and channel strategy.
-
Group-IB launches partner program as channel-first strategy kicks off in EuropeNews The vendor said the initiative reflects its commitment to building a resilient cyber security ecosystem across Europe
-
Datatonic eyes fresh growth drive with new CEO appointmentNews Datatonic has announced the appointment of Scott Eivers as its new CEO as the enterprise data and AI solutions provider looks to its next phase of growth.
-
Marketing talent brain drain could stunt channel partner successNews Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
-
LevelBlue launches new partner program that’s “built for the future”News The new partner initiative features a flexible, consumption-based model to help partners drive revenue
-
SonicWall pins ‘transformational year’ on strong partner growthNews The vendor’s channel-first strategy has fueled a 42% year-over-year increase in overall partner growth
-
HP’s sustainability drive is paying off for channel partnersNews Channel partners that bought into HP’s sustainability program saw sales increase as customers react positively
