Among survey respondents, the Pacesetters are experiencing new, broader benefits resulting in powerful competitive advantage.
The use of Software as a Service (SaaS) has skyrocketed over the last few years and shows no signs of slowing down. The worldwide market is expected to grow from US$18.2 billion in 2012 to US$45.6 billion in 2017.
What's driving that demand? Among the over 800 companies we surveyed, reducing the total cost of ownership (TCO) of their applications was the top reason given for adopting SaaS. Forty-one percent actually reached that goal to a high degree. Unexpectedly though, a greater number 47 percent are using SaaS to attain a broad range of powerful benefits that combine to deliver something even more significant: competitive advantage.
Although that may seem surprising, it's remarkably consistent with prior research conducted by IBM that examined pacesetting organizations reporting competitive advantage gained through cloud computing.
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