We've come a long way but where does cloud go next?

cloud computing

Cloud computing has come a long way in the last few years and the ‘consumerisation of IT’ is perhaps the most ubiquitous impact of cloud. We are transforming to a world where IT is the fabric of how business and people interact.

New generations will assume IT works for their benefit – simply, flexibly, intelligently, anytime and anywhere. This brings with it a whole new stream of challenges to the IT management equation. For example, we now must embed mobile as a norm and harness what that means for business to enterprise and business to consumer interactions. Social networks are not just about individuals. Social business is redefining how we relate to customers, other businesses or intelligent assets.

This is happening at a speed that was undreamed of a few years ago: that is, before the agility that cloud offers surfaced in our business architectures. Users are consuming and creating their own functionality, requiring significantly more elasticity and driving acceleration in the iteration of solutions far beyond traditional demand cycles. Due also to the ratcheting-up of market and competitive pressures it is clear that the next generation of cloud-enabled systems must deliver dramatically better efficiency and dramatically better agility.

The current pervasiveness and depth of the cloud growth cycle seems near explosive in nature. We’ve experienced a speed of change not for the fainthearted.

The unprepared and undisciplined have been caught out. Occasionally, the calls from the Lorelei have distracted the sensible leaders trying to keep the good ship IT steady, leading them to abandon sensible IT practices and governance such as ITIL. Exciting IT doesn’t need to be seat of the pants. The counter is that today many organisations are required to spend too much time, money and effort ‘keeping the lights on’ which hampers them from putting optimal effort into moving both old and new business forward apace.

Overall, the world’s computing model has no choice but to become much smarter, for example building-in intelligence and sensing and more dynamic in anticipating needs and being far more engaging and transparent to the consumer.

I believe that cloud must be at the heart of how computing is managed. This individualisation bizarrely pulls the inherent benefits of cloud or cloud-like approaches that derive from better standardisation, automation and virtualisation underpin the ability to achieve step-changes in efficiency and agility.

To enable this, systems must be intelligent. Analytics must be woven into infrastructure such that not only are events sensed as they occur, but systems are smart enough to anticipate what needs to be done to optimise performance and avoid risks. Expertise must also be integrated, not just a corporation’s own expertise, but the broader base of expertise and best practices that exists outside. And finally, data must be managed. Data in motion, data at rest, structured data, unstructured data.

We are on the road to a new era of didactic learning systems – which incorporate these factors - deep analytical systems that will evolve into machines that learn and ultimately will be more cognitive than programmable in nature. Exciting times!

Doug Clark is the cloud leader for IBM UK and Ireland. He is part of a global team in IBM shaping and implementing the IBM Cloud Strategy.  He leads a specialist team of business development, solution and technical architects that link across IBM's extensive lines of business to support the ambitions of our customers.

Prior to IBM, Doug had 17 years international experience in various blue chip corporations across CPG and healthcare, holding director level roles in sales, distribution and process improvement.  Doug has an MBA and a degree in Biochemistry.

Latest in Cloud
AI chatbot text dialogue boxes in difference colours above a digital circuit board with lines of light emanating from it
Enterprise AI is surging, but is security keeping up?
Oracle logo pictured in red lettering against a black background at the company's stall at Mobile World Congress (MWC) 2025 in Barcelona, Spain.
Say goodbye to walled gardens, Oracle is doubling down on multi-cloud
A glowing blue CGI representation of a network solution provided via the IT channel.
Why understanding the customer’s network unlocks its value and your success
Cloud storage concept image showing digitized cloud symbol with data flows.
AI is putting your cloud workloads at risk
A CGI visualization of cloud computing, with an isometric view of a purple and blue cloud linked to seven glowing cube nodes, to represent devirtualization and revirtualization.
Navigating devirtualization as businesses move away from the cloud
Logo of Google Cloud, which recently announced the Wiz acquisition, pictured at Mobile World Congress 2025 in Barcelona, Spain.
The Wiz acquisition stakes Google's claim as the go-to hyperscaler for cloud security – now it’s up to AWS and industry vendors to react
Latest in Feature
A photo of UNSW's Sunswift 7 car pictured in front of Uluru in Australia's Northern Territory.
How UNSW’s Sunswift Racing and Ericsson achieved cross-country connectivity in Australia’s outback
Matt Clifford speaking at Treasury Connect conference in 2023
Who is Matt Clifford?
Open source vulnerabilities concept image showing HTML code on a computer screen.
Open source risks threaten all business users – it’s clear we must get a better understanding of open source software
An abstract CGI image of a large green cuboid being broken in half with yellow, orange, and red cubes to represent ransomware resilience and data encryption.
Building ransomware resilience to avoid paying out
The words "How effective are AI agents?" set against a dark blue background bearing the silhouettes of flowchart rectangles and diamonds to represent the computation and decisions made by AI agents. The words "AI agents" are yellow, while the others are white. The ITPro Podcast logo is in the bottom right-hand corner.
How effective are AI agents?
An illustration showing a mouth with speech bubbles and question marks and a stylized robot alien representing an AI assistant chirping away with symbols and ticks, to represent user annoyance with AI assistants.
On-device AI assistants are meant to be helpful – why do I find them so annoying?