Europe’s largest Salesforce Platinum Partner 4C has announced professional services automation (PSA) firm FinancialForce as its new EMEA implementation partner for a 4C Referral and Delivery Partnership.
The strategic alignment will also see FinancialForce become 4C’s internal enterprise resource planning (ERP) platform for financial management and professional services automation products and services.
The Salesforce specialist said it will be implementing FinancialForce internally to replace existing disparate, home-grown ERP systems with a single, unified platform – ultimately enabling the business to scale “as rapidly as the clients it supports”.
"4C is delighted to integrate with FinancialForce not only as a strategic partner, but also a customer," said Johan Van Genechten, 4C Group CEO.
"Strategically, 4C's customer-centric strategy dovetails perfectly with that of FinancialForce, and technologically, there is no better Financial Management and Professional Services Automation solution for businesses that want to scale revenue rapidly, but not headcount."
Founded in 1997, 4C has since delivered more than 1,500 projects to over 500 customers, as well as becoming one of EMEA’s most certified Salesforce partners with over 700 Salesforce certifications across its 300-strong staff base.
Through its latest partnership, the company will now use its local market knowledge and capabilities to deliver FinancialForce solutions across a diverse range of sectors, including high-tech, manufacturing, financial services and non-profit.
The addition of FinancialForce will empower 4C to manage its fast-paced growth, and support 4C's consultants and staff amid their dynamic competitive landscape, the firm said.
"4C are an incredibly exciting partner and customer," said FinancialForce’s Jeff Edwards. "They are as passionate as FinancialForce about identifying client challenges and forging long-term, successful relationships with them. We greatly look forward to a collaboration that will unlock companies' commercial value, and achieve business transformation in the customer age."
