Salesforce has bought BeyondCore, a business analytics provider, for an undisclosed sum.
You would be forgiven for not recognising the name of Salesforce's latest acquisition - the fourth it has made since June - as although it has been in business since 2004, BeyondCore has only 15 staff.
BeyondCore's technology, which was already integrated into Salesforce, uses algorithms that combine machine learning and regression analysis into a pattern-recognition software that is then used to examine and analyse data sets.
According to Salesforce, bringing BeyondCore's technology in-house will increase the capabilities of the company's own analytics engine, rather than relying on a plugin.
BeyondCore's CEO, Arijit Sengupta, said in a blog post: "From day one, we wanted to empower every business user with the power of analytics. And today, that seemingly impossible goal just became a lot more achievable as we start the process of becoming part of a company that shares that same mission."
"At Salesforce, BeyondCore will be ... part of the Analytics Cloud, extending smart data discovery and advanced analytics capabilities across the entire Salesforce Customer Success Platform," Sengupta continued. "I’d like to thank all of our customers, partners and employees for helping us achieve this key milestone. We look forward to continuing this journey with you after the transaction closes."
In June this year, the company bought ecommerce platform Demandware for $2.8 billion and, famously, professional social network LinkedIn for $26.2 billion. Then, at the beginning of August, Salesforce bought cloud productivity platform Quip for $750 million. Depending on the value of the BeyondCore acquisition, which is currently not public, the company's total acquisition spend over the course of the past two months could be pushing $3 billion (£2.3 billion).
