SAP has launched a cloud accelerator to help grow its partners' cloud businesses, aiming to offer support to its most innovative partners.
Those selected to join the SAP Cloud Accelerator will receive help to develop and execute a digital marketing plan to promote their cloud efforts, a share of business development funds and advice from one of SAP's partner marketing advisors.
SAP and the partner will work together to grow their presence in the market, including onboarding new customers, building their pipeline and expanding the reach of their cloud business.
"Digital transformation is here to stay, that’s no longer a question. As a result, the move to the cloud is reaching a fever pitch – the cost, speed, and agility benefits are too good to pass up," Karl Fahrbach, head of global channels at SAP, said.
"More companies than ever will be making the switch and those that don’t are at risk of falling behind. This means that cloud growth will be a number one priority for SAP and our partners in 2018 and beyond."
The programme is open to any of SAP's partners that have demonstrated a commitment to investing in the cloud through their business plan. To qualify, they must specify their targets are to grow their SMB cloud business by at least 50% over the next 12 months.
"When our partner organisations win in the cloud, so do our customers," Fahrbach added. "This is precisely why SAP is investing in its channel partners that are generally faster, nimbler, and more appropriately sized to best serve SME businesses."
