Continuum buys BrightGauge to boost reporting and analytics capabilities
Business intelligence will become a key feature of Continuum's MSP platform
Continuum has acquired business intelligence platform specialist BrightGauge to boost its own platform’s reporting and analytical capabilities.
The move will allow Continuum to absorb BrightGauge’s business intelligence capabilities into its MSP-focused product, so its partners can provide enhanced customer service and product development resources to end-users.
Continuum explained it will work closely with BrightGauge to offer enhanced visibility to partners, putting better insights at their fingertips so they can scale their business faster.
“Today’s MSP doesn’t just need the solutions to serve their end-clients, but also the technology to better understand their business,” said Michael George, CEO, Continuum.
“Our goal has always been to give MSPs the confidence to scale dynamically and the acquisition of BrightGauge fits perfectly with this strategy. Brian Dosal and the BrightGauge team have built a powerful suite of business intelligence products purpose-built for the MSP, and we’re excited to help power their next chapter of growth.”
The acquisition also means BrightGauge can take advantage of Continuum’s network, putting its own customers in touch with Continuum so they can make the most of the company’s full suite of MSP offerings.
“Eight years ago, we started BrightGauge because we recognized that the channel needed best-in-class business intelligence technology to power their businesses,” added Brian Dosal, CEO, BrightGauge.
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“We’re proud of our successes in building that technology and bringing it to thousands of MSPs around the world, giving them visibility into their business with data from across a multitude of solutions. Joining the Continuum family gives us a renewed opportunity to take our platform to the next level.”
Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.