Oracle courts channel for cloud growth

person making heart shape with hands with cloudy sky in the background

The channel will be essential to Oracle’s (NYSE:ORCL) plans to grow its cloud business, according to its executives.

In the database firm’s annual Partner Network Kick-off event, Thomas Kurian, president of product development, says that the “primary focus at Oracle is accelerating the enormous momentum we have with our cloud offerings in our customer base."

While the vendor has been late to the cloud game, with founder Larry Ellison publicly dismissive of the technology, Oracle has been playing fast catch up with its rivals and wants to leverage its large customer base in the enterprise. Kurian says it is the only player that could offer a complete stack in the cloud, and the channel is crucial to its delivery.

“Our partners can complement our offerings with value-add solutions and help implement these,” he says.

In the webcast, Troy Richardson, senior vice president of global strategic alliance, says the firm was “all in” with the cloud and aimed to be “number one cloud company in [financial year] 16”.

He adds that the channel was going to play a crucial role in making that happen and Oracle was obligated to be a “trusted and proven partner that provides technology with proven solutions."

Joel Borellis, group vice president for partner enablement, says that the number of partner cloud specialists has now reached 1,500 worldwide and that implementation consultants and certified specialists on Oracle cloud technology more than doubled to 5,000. Cloud sales specialists had also doubled to more than 10,000 around the world.

Borellis says that the firm’s introduction of the new specialisations, certifications and guided learning paths would help the channel differentiate themselves from the market. Oracle also plans to increase the number of guided learning paths delivered in the OPN Competency Center. New specialisations and certifications on Oracle cloud offerings would also be launched as well as the firm hosting a number of cloud summits and boot camps on cloud implementation.

Bruce Chumley, group vice president for global channel sales, says that there would also be a number of incentives for partners for the next financial year and that the main focus would be “Oracle on Oracle Cloud”.

He says that qualifying partners selling cloud services could get an additional seven percent rebate on Oracle’s cloud reseller programme.

“It’s crucial for our channel partners to extend our reach and take us into markets where we don’t have the selling capacity,” he says. “Regardless of the cloud offering, SaaS, PaaS or IaaS, partners have the opportunity to earn rebates in the programme.”

Rene Millman

Rene Millman is a freelance writer and broadcaster who covers cybersecurity, AI, IoT, and the cloud. He also works as a contributing analyst at GigaOm and has previously worked as an analyst for Gartner covering the infrastructure market. He has made numerous television appearances to give his views and expertise on technology trends and companies that affect and shape our lives. You can follow Rene Millman on Twitter.

Latest in Software
Open source vulnerabilities concept image showing HTML code on a computer screen.
Open source risks threaten all business users – it’s clear we must get a better understanding of open source software
NetSuite branding pictured at the company's 'SuiteConnect' conference in Westminster, London, England.
NetSuite targets UK customer productivity gains with new AI tools
Microsoft 365 logo pictured on a smartphone with Microsoft logo pictured in background.
Microsoft justifies 365 price increases after MP concerns
The Huawei IdeaHub ES3 in an office room
Huawei's Intelligent Collaboration solution is shaping the future of video conferencing
Programming code and big data wave on a black background.
Open source security in the spotlight as UK gov publishes fresh guidance
Logo of Microsoft, developer of the Remote Desktop app, pictured on a billboard on top of a building.
Microsoft is ending support for the Remote Desktop app – here are three alternatives you can try instead
Latest in News
A telephoto shot of Evan Goldberg, founder and EVP at Oracle NetSuite, pictured from the waist up speaking onstage at the opening keynote of SuiteConnect London 2025.
‘Every feature that comes into NetSuite over the coming years is going to have AI’: NetSuite’s Evan Goldberg on the future of the platform and how AI will drive customer success
ChatGPT logo and branding pictured in white coloring against a black backdrop.
DeepSeek and Anthropic have a long way to go to catch ChatGPT: OpenAI's flagship chatbot is still far and away the most popular AI tool in offices globally
Cybersecurity concept image symbolizing third-party data breaches with give padlock symbols and one pictured in red, signifying a security breach.
These five countries recorded the most third-party data breaches last year
Flexible work concept image showing woman working in office environment side by side with woman working from home.
IT professionals aren’t budging on flexible work demands – and more than half say they’ll quit if employers don’t meet expectations
Phishing concept image showing an email symbol with fishing hook.
Have I Been Pwned owner Troy Hunt’s mailing list compromised in phishing attack
Cybersecurity team members discussing strategy in an open plan office space, with male and female practitioners standing and others sitting at desks.
UK tech firms have a chance to trial a four-day week this year – here's how other pilot schemes fared