Technology solutions provider Arrow Electronics has announced details of its Cloud Innovation Factory, a new EMEA cloud channel programme for tech providers.
Designed for businesses such as independent software vendors (ISVs), the initiative aims to enable those running software as a service (SaaS) applications to expand, enhance and scale their solutions in the cloud.
The freshly launched programme will help organisations build through business and strategy planning, Arrow says, as well as onboarding and optimisation of solutions. The scheme also offers services designed to help drive company growth, as well as a pledge to “continuously innovate to adapt to the changing needs of customers”.
“This new, vendor-neutral programme has been built to help technology partners, such as ISVs, expand, enhance and scale their solutions with cloud,” the firm said in a release.
“Cloud Innovation Factory isn't simply about technology. It's about understanding each business's needs, challenges, and objectives to develop a blueprint for success that can be adapted over time.”
Arrow said it will work through its dedicated teams across the EMEA region to expand tech providers’ usage of cloud and scale market-ready solutions, as well as help them integrate into marketplaces, better apply subscription models, and understand different channel models.
“We know that each business has its own objectives, aspirations, culture, capabilities and customers,” the company added. “Cloud Innovation Factory will provide a structured framework, increased consistency, and demonstrate value to technology partners in terms of expanding, enhancing, and scaling their solutions to build for their future.”
Ultimately, Arrow says that the Cloud Innovation Factory program will cover everything from creating a value proposition to training and consultancy services, as well as marketing, demand generation and vendor best practices.
“The Cloud Innovation Factory program creates a huge new channel opportunity for us as a fast-growing ISV to accelerate our growth into new markets and territories by reaching a broader network of complementary partners ready to integrate our Digital Workplace Experience platform and App into their own value propositions,” commented Paul Collins, chief technical officer at Spica Technologies.
