Ingram Micro Cloud has launched a range of new services to support its partners to drive cloud adoption in the market.
The new offerings include a migration service designed to support partners who lack cloud migration expertise. The distributor says the service will help partners take advantage of the revenue and income opportunities associated with cloud, without the need to directly invest in migration experts.
Speaking at the firm’s Cloud Live 2016 event today, Apay Obang-Oyway, Ingram Micro UK cloud director told Channel Pro: “There are a number of partners that have a sizeable advisor business that want to move to CSP, and finding that one of the challenges they have is achieving the migration, and the costs around the administration of the migration. We will do the full migration, get them on CSP, without them having to have a touch.”
The distributor has also launched ‘Marketing as a Service’, as part of its Cloud Elevate programme. This includes a free digital marketing assessment service that offers guidance, advice and a set of pre-packaged content on how partners can improve their digital marketing.
“It’s obvious that marketing capability has been a challenge for [partners] and they needs these packages they can leverage to go acquire new customers, and market them in terms of their brand and their differentiation,” says Obang-Oyway.
The packages, he says, are segmented to cover all types and sizes of partners. “They have disparate needs of a marketing service. If you do have an in-house marketing organisation, you still might be lacking expertise around social or events management, or whatever. We have tailored those packages to meet that need.”
Elsewhere, the firm said it had integrated its newly acquired Odin Service Automation platform, completing its cloud portfolio.
“Being part of Ingram Micro gives us the elements we were missing previously, which was to embrace software vendors inside the value proposition. It’s a huge value-add for our existing base of Odin clients in the service provider space,” says Karl Roe, sales director of the Odin platform.
“It’s rounding the portfolio; the gaps we had as Odin have now been filled with the Ingram Micro classic propositions…Ultimately we now can give the classic resellers the same love and attention that the telcos have seen for the past ten years.”
All the new cloud services are available as from today, March 8.
